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Overview

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group & volume transient.  The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms only) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.  This position is a selling leader and covers a portion of the group market.

Responsibilities

• Responsible for leading & driving top line revenue for traditional sales segments to include group & volume transient.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
• Prepare correspondence to customers, internal booking reports and file maintenance.
• Participate in daily business review meeting, training and other sales related meetings as required.
• Ability to work with other departments within the hotel to provide quality service to customers.
• Maintain positive guest relations at all times.
• Resolve guest complaints, ensuring guest satisfaction
• Attend Industry Meetings and Tradeshows as requested in addition to Community Events

• Develop and maintain knowledge of Local and Economic Market trends, Competition and Customers.

   

   

Qualifications

• Bachelor's degree preferred in Marketing
• At least 3 years' experience as a sales leader, with prior hotel sales experience and progressive luxury hotel sales experience.
• Deep understanding of Luxury guest expectations and 5-star service delivery.
• Experience dealing with/communicating with ownership groups and asset management, and our Partner vendors.
• Proficient in managing/using sales automation (ENVISION) & PMS systems.
• Experience working collaboratively with revenue management.
• Prior Hotel experience in Hospitality Sales, Conference Planning, and/or Convention skills.
• Well-rounded knowledge of all market segments and channel sources, as well as the ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Excellent relationship-building skills and able to effectively network.

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Highgate Hotels, L.P. is an Equal Opportunity Employer and maintains the policy of recruiting and retaining the best-qualified personnel who demonstrate the ability to perform competently and work well with others. It is the policy of Highgate Hotels to provide equal employment opportunity regardless of race (including traits historically or culturally associated with race, such as hair texture and protective hairstyles), religion (including religious dress and religious grooming), color, age (40 and over), genetic information, disability (mental and physical), medical condition (as defined under state law), national origin (including language use restrictions and possession of a driver's license issued under section 12 01.9 of the California Vehicle Code), ancestry, sex (including gender, gender identity, gender expression), sexual orientation, marital status, familial status, parental status, domestic partner status, citizenship status, pregnancy (including perceived pregnancy, childbirth, lactation, or pregnancy-related conditions), military caregiver status, military status, veteran status, or any other status protected by federal, state, or local law. This policy of nondiscrimination is applied to all aspects of the employment relationship. The Company complies with the Americans with Disabilities Act (ADA) and applicable state and local laws in ensuring equal opportunity and employment for qualified persons with disabilities. We also consider qualified applicants with criminal histories, consistent with legal requirements.

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