Job Information
Abbott Senior Brand Manager (Nutrition, IMF) in Petaling Jaya, Malaysia
As a Senior Brand Manager – Nutrition (IMF) , you will lead the strategic marketing efforts for assigned products, driving growth through effective campaign execution, cross-functional collaboration, and market analysis. You will play a key role in launching new products, optimizing performance, and ensuring alignment with both consumer and healthcare professional (HCP) expectations.
What You’ll Do
Lead product marketing activities including development, localization, pricing, and launch strategies.
Execute consumer and trade campaigns (ATL & BTL) and monitor market share and sales performance.
Utilize CRM and digital tools to identify market opportunities and consumer insights.
Develop and implement marketing objectives and strategies for assigned products.
Collaborate with cross-functional teams (sales, medical, regulatory, trade marketing, training, market research, finance, logistics, and external agencies) to ensure timely execution and KPI tracking.
Prepare monthly sales forecasts and quarterly marketing budgets; monitor performance and adapt plans accordingly.
Support product training and develop detailing materials for sales teams.
Analyze product performance and customer feedback to drive innovation and improvements.
Uphold ethical marketing practices and ensure compliance with Abbott’s Code of Ethics.
Required Qualifications
University degree in Business/Marketing, Mass Communication, Nutrition/Dietetics, or a related science field.
3–5 years of experience in nutrition or medical/OTC consumer marketing within healthcare or FMCG (pharmacy channel focus).
Familiarity with ethical/HCP marketing is an advantage.
Ability to multitask and operate in a regulated environment.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com