Job Information
Amgen Brand Manager in Oslo, Norway
Accountabilities
In cooperation with Marketing Lead and Business Unit Lead, develops and executes Business Unit franchise strategy
Maximizes the brand potential at national level, by creation of differentiated value propositions
Coordinates x-functional team meetings in cooperation with marketing lead and the development of Brand Plans in Cluster Teams
Delivers materials, presentations and campaigns, including coordinates generation of customer access tools in variable channels
Overall Responsibilities
Brand Planning
Together with Marketing Lead coordinates cluster team, including planning and execution of cluster team meetings
Coordinates creation of Business Unit brand strategies
Co-develops Country Brand Plan in x-functional cooperation in full congruence with International Brand Plan
Marketing
Translates/implements international brand campaign locally
Develops and executes on Marketing/Commercial tactics
Ensure conception and effective roll- out of marketing campaigns and patient- centric solutions and partnerships
In cooperation with Marketing Lead, manages approved marketing budgets to ensure appropriate allocation of resources to meet the plan and financial control
In cooperation with Sales Lead responsible for all operational marketing matters relating to the products and activities in the commercial team
Coordinates and drives effort to continuously develop tools from variable channels to get access to customers
Designs and executes promotional activities by determining the type, sequencing and frequency of the promotional mix for target HCPs and fully utilizing range of channels (according to Customer Engagement goals)
Prepare marketing environment for future launches (2-4 years)
Coordinates competitive intelligence and drives competitive action plans
X-functional cooperation
Partners with the Medical department to optimize the brand performance in x-functional cluster team
Cooperate with digital lead on joint projects according to brand strategy
Be an active member of the international marketing team and share best practices with international colleagues
Partner with relevant stakeholders (internal and external) on national and international level
Support the Business Unit Lead during preparation for presentations for e.g management presentations and Business Reviews
Procedures
Recruits and manages external vendors
Execute and analyses market research
Overall responsible for content in materials, including compliance with Amgen policies and procedures and national regulations
Drives C3 process for sponsorships
Planning of brand DOE and project POs
Outputs
Brand DOE budget/ Brand performance/ Brand plans
Sales support tools
Promotional campaigns
Marketing events
Input to Product Forecast and LE
Business presentations for Brand/Franchise/Country Reviews
Cross-functional SC strategy and roadmap for roll-out, funding and improvement
Innovative solutions to maximize Customer Engagement activities, and SC ability to support these activities
Planning, execution, governance processes for MC planning and SC delivery
Minimum Requirements
Academic education or experience from similar positions
Minimum 2 years of experience as a Product Manager
Fluency in English, both oral and written communications
Fluency in Danish or Norwegian, both oral and written communications
Financial and budgeting skills
Experience using MS Office tools
Tenure at last two jobs for at least 2 years each
Preferred Requirements
Minimum 2 years in a big pharmaceutical company
Documented experience in franchise area (e.g., Oncology, Gen Med, etc.)
Documented success in gaining or maintaining market leadership
position
Competencies
Applies advance project management & analytical skills
Demonstrates strong industry knowledge and commercial attitude
Demonstrates networking capabilities
Applies advanced communication and presentation skills/ networking capabilities
Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
Takes initiative and acts pro-actively, enthusiastically and creatively
Demonstrates open-mindedness and helicopter view capabilities
Communicates effectively at all levels both internally and externally, and (inter-) nationally
Open to try new ideas, learning from setbacks
Serves as a role model for Amgen Values
In case of any questions, please feel free to reach out to:
Regitse Leleur, Marketing Manager, email rleleur@amgen.com ;telephone +45 22102551
Monica Leidland, HR Sr Manager, email: mleidlan@amgen.com ;telephone +4748168113