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Chegg Inc. Director of Marketing, Chegg Skills in Olympia, Washington

Job Description

The Opportunity

Chegg Skills is building the next chapter of Chegg. We sit at the intersection of workforce upskilling, career mobility, and outcomes-driven learning.

This role exists to create demand across multiple channels, and help turn Chegg Skills into a clearly understood, trusted, and desired brand for learners, employers, and partners.

We are looking for a Head of Marketing who is equal parts strategist, builder, and doer - someone who can think big, move fast, and execute relentlessly in an ambiguous environment.

Why This Role Matters

This is a chance to shape a brand at an inflection point. You will not inherit a finished system. You will help build it.

The impact of this role will be visible, measurable, and meaningful.

If you are looking for comfort, this is not it. If you are looking for ownership, influence, and the chance to build something real, this is.

What You'll Own

Brand & Positioning

  • Define and evolve the Chegg Skills brand with clarity and conviction

  • Create clear brand delineation between Chegg Skills and Chegg's legacy consumer business

  • Establish a narrative that earns trust with learners, employers, and institutional buyers

  • Own messaging architecture, voice, tone, and positioning across all channels

  • Build credibility in a space crowded with noise, skepticism, and look-alike competitors

Demand Generation & Growth

  • Drive measurable demand and pipeline across:

Direct-to-consumer learners

B2B buyers (employers, institutions, partners)

Channel and marketplace partners

  • Design and execute campaigns that generate awareness, leads, and revenue

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