Job Information
iCIMS Customer Advocacy Program Manager in Oklahoma City, Oklahoma
Job Overview
The Customer Advocacy Program Manager is a key role within Corporate Communications and Customer Marketing, responsible for evolving and scaling a strategic advocacy program that transforms satisfied customers into influential brand champions who drive growth.
This role sits at the intersection of Marketing, Customer Success, Sales and Product, delivering measurable business impact through customer storytelling, references, reviews, recognition programs, community engagement and customer communications.
The ideal candidate is both strategic and hands-on — able to build a scalable advocacy framework while executing high-impact initiatives that accelerate pipeline, strengthen brand credibility and deepen customer relationships.
About Us
When you join ICIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.
Responsibilities
Develop and own the advocacy strategy
Create and scale a customer advocacy program aligned to revenue and brand goals
Define KPIs and track advocacy-influenced pipeline and revenue
Establish clear processes for sourcing, onboarding and engaging advocates
Recruit and nurture customer advocates
Partner with Customer Success and Account teams to identify high-value, high-satisfaction customers
Build strong, trust-based relationships with advocates
Grow and engage advocate cohorts and advisory participants, including Product Pioneers
Lead customer recognition and advocacy programs
Own the annual iCIMS STAR Awards program, including nomination strategy, selection and activation
Leverage award winners for storytelling, references, speaking engagements and community leadership
Manage customer rewards and recognition initiatives to drive long-term engagement
Drive customer storytelling and social proof
Lead development of case studies, testimonials, video stories and success narratives
Maintain a centralized repository of advocacy assets
Manage and scale online review programs (e.g., Gartner Peer Insights, G2)
Source customer speakers for webinars, events, analyst briefings and media
Lead customer communications and community engagement
Develop and execute customer communications for major initiatives, product updates and events
Drive targeted outreach to increase awareness and event participation
Lead engagement strategy within the customer community to elevate advocacy and amplify content
Partner cross-functionally and measure impact
Collaborate with Product, PR, Corporate Communications and Events to activate advocates
Track engagement, content performance and advocacy-sourced pipeline
Deliver reporting and insights to leadership and continuously refine the program
Qualifications
4+ years of marketing experience with demonstrated program ownership and measurable impact building or scaling customer advocacy, reference, community or review programs
Strong project management, communication and cross-functional collaboration skills.
Customer-first mindset with strong relationship-building skills
Experience engaging executive stakeholders
Experience with Salesforce and advocacy platforms preferred
EEO Statement
ICIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.
We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at careers@icims.com.
Compensation and Benefits
We accept applications for this position on an ongoing basis until the position is filled. Applications will be reviewed as they are received, and qualified candidates may be contacted throughout the posting period.
The anticipated base pay range for this position is $80,000-$95,000 annually. Final compensation will be based on factors such as relevant experience, skills, education, internal equity, and market data. This range aligns with our commitment to equitable and transparent compensation practices, as required by applicable law.
Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long-term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefits