Job Information
Colgate-Palmolive Sr. Manager, North America Omnichannel Category Strategy in New York, New York
No Relocation Assistance Offered
Job Number #172441 - New York, New York, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
As the Sr. Manager, North America Omnichannel Category Strategy/e-Category Lead , you will lead the development and execution of omnichannel strategies to accelerate category growth across digital and physical touchpoints.
You will be the national expert on shopper behavior, category dynamics and the digital shelf for the Customer Development Organization and a key partner to Retail Marketing Leads (Sr. BDMs). Reporting to the Director of Category Management, you will shape category strategy across Home Care, Personal Care and Oral Care, build tools and playbooks for Field Sales and Digital Commerce teams, and influence both corporate and customer strategies.
Your mandate is to ensure our categories are easy to find, easy to shop, and easy to convert wherever the shopper chooses to buy, while maintaining category objectivity and creating brand advantage through category leadership.
This role is based out of New York, New York and is expected to work in office 4x week (Monday - Thursday).
Responsibilities:
Shape Omnichannel Category Strategy
Lead omnichannel category strategies by retailer and channel, defining the role of the category and translating this into assortment, shelf and digital shelf principles
Develop channel‑specific growth plans (eCommerce, click & collect, hybrid, quick commerce) anchored in shopper missions and retailer roles
Feed forward‑looking digital insights (search trends, online path‑to‑purchase, digital shelf performance) into national category strategies and brand planning
Own Digital Shelf & Online Category Leadership
Define what “winning on the digital shelf” means for each category and retailer through digitial shelf levers such as:
Search visibility and share of search on priority terms
Content excellence (PDPs, images, copy, claims, SEO, rich media)
Ratings & reviews strategy and actioning of insights
Online availability (OSA) and substitution logic
Influence retailer.com navigation, taxonomy and filters to reflect true shopper logic and category architecture
Drive Omnichannel Commercial Performance
Own the omnichannel performance view across pure‑play, brick & click and quick‑commerce platforms
Identify growth pockets by retailer, mission, segment and pack role and convert them into clear commercial actions (assortment, pricing, promo, bundles, activation)
Partner with Customer Development Strategic Commercial Planning/Excellence, Retail Marketing, Retail Operations and Digital Commerce to embed these actions into customer plans and JBPs/JVPs
Lead Digital Activation & Retail Media Strategy In partnership with Omni Marketing help define and execute retail media and digital activation frameworks that support category strategies and drive profitable growthShape content and conversion strategies (landing pages, banners, on‑site search terms, cross‑sell modules) with Omni Marketing and Digital CommerceEnsure investments in retail media are measured and optimized against category growth, conversion and digital shelf KPIs, not only short‑term volume
Retailer & External Partnership Leadership
Act as the digital category expert in customer meetings, line reviews and joint planning sessions
Use objective, insight‑led stories to influence retailer standards on navigation, digital shelf execution and category presentation
Support JBPs/JVPs with omnichannel growth opportunities and clear roadmaps, working in tandem with Retail Marketing & Omni Marketing on customer facing narratives
Cross‑Functional Integration & Capability Building
Align plans across Omni Marketing, Strategic Planning & Commercial Planning, Retail Marketing, Retail Operations, Sales, Digital Commerce, Revenue Growth Management and Supply Chain to ensure a seamless end‑to‑end shopper journey
Lead digital analytics and insight generation for your categories; connect data to action
Build internal capability in digital shelf management and omnichannel thinking, driving a test‑and‑learn agenda and codifying best practices into playbooks, tools and training
Required qualifications:
Bachelor’s Degree
8+ years in Consumer, Shopper Insights, Shopper Behavior and/or Category Management
Experience with shopper behavior data (e.g., Luminate/Scintilla, dunnhumby, 1010), household panel (e.g., Numerator, Nielsen Panel) and syndicated data (Nielsen, IRI)
Proven cross‑functional collaboration and strong storytelling and influencing skills
Proficiency in Microsoft Office or Google Suite
Preferred qualifications:
Exposure to eCommerce/digital shelf analytics, retailer.com environments, retail media, or work with Digital Commerce teams
FMCG/CPG experience
Compensation and Benefits
Salary Range $124,000.00 - $174,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.
For additional Colgate terms and conditions, please click here (https://www.colgatepalmolive.com/content/dam/cp-sites/corporate/corporate/en_us/corp/locale-assets/pdf/colgate-terms-and-conditions-2023.pdf) .
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