Job Information
The Associated Press Sr. Director, Reader Revenue Growth & Acquisition in NEW YORK, New York
Date: Feb 26, 2026 Location:New York, NY, US, 10281Company: Associated Press The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiasednews in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day. Why this Role MattersAs The Associated Press continues to diversify its revenue base by investing in itsconsumer-facing business, we are seeking a Sr Director, Reader Revenue Growth andAcquisition to lead strategy and execution for our fast-growing consumer donationsbusiness.This is a revenue leadership role accountable for scaling recurring donations by expandingand activating engaged consumer audiences and converting that engagement into durablefinancial support for AP's journalism. You will drive growth through scalable systems,lifecyclestrategies, funnel optimization, and experimentation.Thisrelatively newline of business holds significant growth potential and is a key area ofinvestmentacross the organization. What You'll Do:This person drives growth, user acquisition, and retention to maximize recurring donationrevenue and LTV. In this role you will blend marketing, product, and data to design andoperatescalable growth systems that turn audience reach into durable financial support.You will manage the donor lifecycle across acquisition,conversionand retention throughfunnel design and optimization, lifecyclejourneysand experimentation -- working closelywith product, engineering, and editorial partners.With a compelling brand value proposition and the underlying infrastructure in place toscale growth, youhave the opportunity tomake an immediate impacttothe AP's bottomline. Key Responsibilities: * Define and lead scalable growth strategies and systems across acquisition,conversion, and retention * Coordinate with teams to execute marketing campaigns and product-led growthinitiatives across on-site and off-site experiences * Conduct data analysis to understand user behavior, cohort performance, andmarket trends * Drive acquisition and retention of high-intent users across on-site experiences,owned channels (registration, newsletters, app), and paid media. * Identifyand test growth levers, analyze results, and scale successful initiatives * Partner with product, engineering, and editorial teams tooptimizeregistration flows,reg walls, on-site acquisition modules, and other conversion experiences. * Partner closely with editorial and audience teams to align growth systems withnewsroom priorities. * Shape and own the lifecycle and retention strategies that increase return frequency, engagement depth, and recurring donor conversion * Improve our capabilities and operational processes to enable faster growth andensure quality of our user experience and system * Apply financial acumen; able to align strategy and initiatives to business outcomes Who You Are: * 10+ years of experience leading subscription or donations revenue growth, including ownership of revenue strategy and/or P&L performance in a fast-growing consumer business * Direct experience building, scaling, oroperatinga reader-revenue or donationsbusiness within a media or mission-driven organization * Demonstratedexpertisein the dynamics of digital subscription or recurring B2Crevenue * Experience with donor tools and systems, lifecycle stewardship, and retentiontactics that drive recurring contributions * Strong knowledge of digital marketing channels and strategies * Proficiencyin data analysis and performance metrics * Excellent project management skills and ability to lead cross-functional teams * Experience with A/B testing, funnel optimization, and user engagement strategies * Strong decision-making skills based on data-driven insights * The ability to