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Dow Jones & Co. Senior Associate, Growth Marketing in NEW YORK, New York
Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Dow Jones, Making Careers Newsworthy All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put Reasonable Accommodation in the subject line. NYC - 1211 Ave of the Americas Full timeJobReq52414 Job Description:About the Role The Senior Associate, Growth Marketing will report to and partner with the Manager, Acquisition Marketing to grow and optimize customer acquisition programs focused on new subscribers globally. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop and execute global growth strategies. You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday). You Will: * Execute and manage global subscription acquisition marketing strategy for WSJ+. * Own and analyze performance metrics across channels, translating data into actionable insights to understand macro trends and pinpoint key performance drivers. * Oversee operational setup across onsite experiences, pricing, and email, ensuring seamless execution. * Manage end-to-end execution of email acquisition campaigns, from creative development and approvals to deployment and performance tracking. * Closely monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down. * Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement. * Improve and optimize conversion journey through ideating and launching experiments. * Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition. * Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms. You Have: * 2-4 years of performance marketing and/or subscriber acquisition marketing experience. * An understanding of a subscription-based business and subscription economics. * Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned and paid media properties, with strong attention to detail and ability to execute complex operational campaigns accurately and efficiently. * Experience A/B testing and working with product teams. * Strong initiative and self-motivation. A self-sta