Job Information
GeistM Performance Marketing Director in New York, New York
Director of Growth Marketing
Location: New York, New York
Salary: $110,000 - $130,000
About the Role
We’re looking for a Director of Performance Marketing to lead and scale our performance marketing efforts across channels. This role sits at the center of revenue generation, owning strategy, execution, and optimization across paid media and full-funnel growth initiatives.
You’ll partner closely with leadership and cross-functional teams to drive measurable business impact, while also mentoring and developing a high-performing team.
This is a hands-on leadership role, ideal for someone who can think strategically and isn’t afraid to roll up their sleeves to execute.
Why Join Us
You’ll have a direct impact on company growth, working closely with leadership to shape strategy and execution. This is an opportunity to step into a highly visible role where your work drives real business outcomes, not just campaign metrics.
What You’ll Own
Growth Strategy & Execution
Own the end-to-end growth marketing strategy across paid channels (Meta, Google, and emerging platforms)
Drive full-funnel optimization, from acquisition through conversion and retention
Identify new growth opportunities, test channels, and scale what works
Translate performance data into actionable insights and strategic direction
Performance & Revenue Impact
Manage and optimize significant paid media budgets with a focus on ROI and efficiency
Set and track KPIs tied to revenue, CAC, and overall performance
Lead testing strategies across creative, audience, and landing page optimization
Partner with analytics to ensure accurate tracking and attribution
Team Leadership & Development
Manage and mentor growth marketing team members, including analysts and managers
Establish clear goals, performance expectations, and development plans
Create structure and accountability across campaigns and workflows
Cross-Functional Collaboration
Partner with Creative, Content, and Product teams to develop high-performing campaigns
Collaborate with Business Development and leadership on growth opportunities
Contribute to client strategy (if applicable) and high-level business planning
What We’re Looking For
7+ years of experience in growth or performance marketing
Proven track record of scaling paid media campaigns and driving measurable revenue growth
Deep expertise in platforms like Meta and Google Ads
Strong analytical mindset with the ability to translate data into strategy
Experience managing and developing high-performing teams
Comfortable operating in a fast-paced, evolving environment
Strong communication skills, able to influence both peers and leadership
What Success Looks Like (First 90 Days)
Gain a deep understanding of our accounts, clients, and growth levers
Identify immediate opportunities to improve performance and efficiency
Establish credibility with the team and begin driving accountability
Launch and iterate on new testing strategies across key channels
Bring structure and clarity to performance tracking and reporting
Compensation & Benefits
Performance-based bonus opportunities
Comprehensive health, dental, and vision coverage
401(k) with company match
Flexible PTO + company holidays
Summer Fridays
Opportunities for rapid growth and advancement
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