Job Information
Creative Circle Lead Product Manager MarTech, Adobe in NEW YORK, New York
Our Financial Services client is seeking a Lead Product Manager to join their team for the next 6 months, 40 hours/week. This role is hybrid onsite 3 days a week in New York, NY.Role SummaryThe Lead Product Manager for the Enterprise Communications Platform is responsible for owning, evolving, and scaling the systems that power millions of customer touchpoints across email, SMS, and push notifications. This role drives the multi-year platform strategy, roadmap, and governance framework that enables Marketing and cross-functional teams to deliver personalized, compliant, and coordinated customer journeys. This is a platform-focused product leadership role centered on technical depth, customer-centric thinking, and strong cross-functional execution.Top Must Have Skills7+ years of product management experience within MarTech, digital platforms, or customer experience technologyHands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communication platformsProven ownership of digital platforms or enterprise capabilities serving multiple stakeholdersStrong understanding of data-driven communications, event triggers, and personalization frameworksExperience operating within regulated environments (Financial Services preferred), including TCPA, CAN-SPAM, and CCPA/GDPRDemonstrated success building A/B testing and multivariate testing capabilities into communication flowsAbility to translate complex technical concepts for non-technical audiences and vice versaAdditional QualificationsExperience driving platform strategy, roadmap development, and backlog managementStrong partnership skills with Engineering, Marketing, Data, Operations, Compliance, and Legal teamsAbility to balance platform stability, technical debt, and high-impact capability deliveryExperience defining technical requirements, data models, and acceptance criteriaStrong communication, documentation, and stakeholder management skillsAbility to lead initiatives independently from concept through deliveryA mindset for building reusable, scalable solutions that reduce operational frictionResponsibilitiesPlatform Strategy and RoadmapOwn the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe Journey OptimizerAdvance the organization from transactional messaging to integrated, multi-channel journeysPrioritize scalable enhancements that support multiple lines of businessBalance long-term platform health, stability, and technical debt with high-impact capability deliveryData and ArchitecturePartner with Data Engineering to define event triggers, data structures, and personalization modelsTranslate business needs into technical requirements and clear acceptance criteriaEnsure the platform can support increasingly dynamic, real-time, and responsive communicationsGovernance and StandardsEstablish standards for reusable templates, fatigue rules, and cross-channel frequency managementDefine and govern data elements, event triggers, and communication logicCollaborate with Compliance and Legal to ensure regulatory and privacy alignmentExecution and AdoptionLead quarterly planning and backlog refinement across cross-functional teamsMonitor platform performance and identify optimization opportunitiesChampion adoption of Adobe Campaign and Adobe Journey Optimizer across the organizationDevelop and deliver training, documentation, and best practicesServe as the primary point of contact for Adobe partnership discussions, including new product releasesHow You Will Stand OutYou are a Translator: Able to clearly communicate Adobe workflow logic to business partners and articulate business goals to technical teamsYou are a Builder: You create roadmaps rooted in customer pain points and data insights, not just by inheriting existing plansYou Value Simplicity: You prioritize durable, reusable capabilities that empower Marketing Operations and reduce bottlenecksI