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Executive Director, Student Activation College Board - AP&I Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). Type: This is a full-time position About the Team The College Board's Advanced Placement and Instruction (AP&I) division develops and administers coursework taken by three million students worldwide each school year, and the related subject-matter exams utilized by thousands of colleges and universities for course placement and awarding of college credit. The AP Program Access department within the AP&I division leads the growth and reach of the AP Program, extending first-time AP participation and ensuring those students persist through completion. To do this, the team expands course availability and strengthens educator and school support to open college and career opportunities to more students nationwide. AP Program Access comprises four coordinated mobilization functions: K-12 Outreach, Educator Community, Student Activation, and School Success. Given the relationship between Pre-AP and AP access, the department also provides overall leadership for Pre-AP. About the Opportunity The Executive Director, Student Activation, will build and lead a new team within AP responsible for direct-to-student tools and program experiences that increase program interest, first-time participation, and exam completion. This role exists to ensure students do not opt out of opportunity before they ever opt in. By owning student-facing access tools and content, the Executive Director ensures students see themselves in AP, take the critical steps required to participate and persist through completion. Impact Metrics: Increase first-time AP participation, including within priority schools and districts. Increase program completion among students engaged through activation efforts. Increase reach from AP Potential identification to AP course enrollment. Launch and scale new student experiences (competitions, readiness badging) with measurable adoption and engagement benchmarks. Ensure strong cross-functional delivery, team performance, and continuous improvement. In this role, you will: Develop Engagement Strategy and Plan for Scale (35%) Set and own strategy for AP Potential as a core student activation tool. Lead development of the student competition strategy for AP, identifying key partners, and mobilizing AP student participation at such events. This will include partnering with teams within the Access department that build educator competition toolkits and integrate project-based learning and student competitions. Lead a planning process to assess the creation of an AP Student Alumni Network as a tool to support student success and college and career planning. Launch and Manage an Activation Portfolio(35%) Design, launch and manage AP Potential campaigns to students and parents in collaboration with partner teams within AP and across Divisions. Integrate AP Potential campaigns into state and district strategy for student recruitment. Develop student and family engagement opportunities and programming in collaboration with BigFuture to support AP participation within student college and career planning. Develop the programmatic content and events to increase reach among first-time AP students in partnership with the Engagement and Reach Division and BigFuture. Integrate middle school readiness badges to accompany the introduction of Pre-AP projects and support student practice. Team Leadership(30%) Lead and manage a team responsible for student tools and engagement initiatives. Set priorities, manage performance, and coach team members to achieve goals. Foster an inclusive, high-performing culture aligned to College Board's Operating Principles and Manager Expectations. Set vision and priorities for the team, track and manage progress to goals, and provide coaching and support to ensure team members meet and excee goals, rema