Job Information
Warner Bros. Discovery Director GEO Strategy & Operations, CNN Digital Products & Services in New York, New York
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram (http://instagram.com/wbdlife) and X (http://twitter.com/wbdlife) !
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role …
The Director of GEO Strategy & Operations leads CNN’s strategy for generative and evolving discovery platforms. This role defines how CNN competes across evolving landscapes, AI-driven answer engines, and video-first ecosystems, ensuring technical readiness, measurement clarity, and strategic alignment across teams.
This is a platform strategy and operations leadership role responsible for how CNN is discovered across emerging and hybrid search environments.
Your Role Accountabilities …
GEO Strategy & Platform Direction
Define CNN’s overarching GEO strategy across:
Traditional search engines
Generative AI platforms
Hybrid search experiences
Video-driven search ecosystems (YouTube, TikTok)
Translate platform evolution into strategic implications for CNN
Establish priorities and explicit tradeoffs across discovery surfaces
Technical Readiness & Systems Oversight
Oversee technical GEO readiness in partnership with Engineering and Product
Define requirements for schema, metadata systems, indexing readiness, and platform compliance
Ensure CNN is positioned competitively in AI citation and emerging ranking systems
Oversee Technical GEO contractor work
Measurement & Impact Framework
Define how GEO impact is measured across platforms
Develop frameworks for:
AI citation tracking
Platform inclusion analysis
Visibility benchmarking
Cross-platform topline audience contribution
Partner with Data & Insights to formalize dashboards and performance readouts
Cross-Functional Partnership & Governance
Serve as the primary GEO partner to:
Editorial leadership
Product & Engineering
Distribution Strategy
Partnerships teams
Balance internal priorities with external platform requirements
Represent CNN’s discoverability strategy in partnership discussions
Operational Discipline
Establish cadence for GEO monitoring and platform sensing
Ensure action-oriented insight delivery (daily/weekly/monthly)
Prioritize high-leverage initiatives over diffuse support
Maintain clear definitions of done and measurable outcomes
Qualifications & Experience…
10+ years in technical search, platform strategy, digital product, or discovery-focused roles, with demonstrated evolution beyond traditional SEO
Experience leading cross-functional initiatives spanning Editorial, Product, Engineering, and Distribution
Proven track record developing platform strategies in fast-changing ecosystems (search, AI, video, social, or adjacent discovery environments)
Experience building or overseeing technical optimization programs (schema, indexing, metadata systems, content structuring)
Deep understanding of Traditional search ranking systems, generative AI discovery models and answer engines, hybrid search experiences, Video-first search ecosystems (YouTube, TikTok), Working knowledge of: Structured data/schema implementation, Indexing and crawl systems, Core web performance metrics, AI citation and inclusion dynamics
Strong analytical orientation; able to define measurement frameworks and interpret complex performance signals
Comfortable working with data platforms, dashboards, experimentation frameworks, and visibility benchmarking tools
Demonstrated ability to translate platform evolution into organizational strategy
Experience defining priorities and tradeoffs under resource constraints
Strong governance instincts — able to set cadence, definitions of done, and accountability structures
Proven ability to reduce diffuse activity and focus teams on high-leverage work
Executive presence; able to communicate platform shifts clearly and credibly
Comfortable representing the organization in external platform or partnership conversations
Ability to balance external platform requirements with internal editorial and business priorities
Experience serving as connective tissue across technical and editorial stakeholders
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $147,000.00 - $273,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.