Job Information
New York Life Insurance Company Agent Collaboration & Partnership Marketing & Communications Program Director in New York, New York
Location Designation: [[cust_rolelocationdesignation]]
Role Overview:
The Agent Collaboration & Partnership (ACP) organization integrates New York Life’s core agent growth programs — Agent Mentoring Program (AMP), District Agent (DA), Agent Teaming (ATP), and Professional Alliance (PAP) — into a unified enterprise capability. These programs support agent development, leadership progression, collaboration, and growth across the Agency distribution system.
As ACP continues to scale — particularly with the national expansion of Agent Teaming — strong operational execution and coordination are critical to delivering consistent, high-quality experience for agents and field leaders.
This role serves as the central authority for how ACP is positioned, communicated, and promoted internally and externally. The Director ensures that ACP programs are clearly understood, compellingly presented, and supported with high-quality materials that drive participation, productivity, and enterprise alignment.
The role operates across four primary domains:
Executive & Enterprise Communications
Field Promotion & Engagement
Program-Specific Communication & Initiative Leadership
Agent-Facing Marketing Enablement
This position partners closely with the Head of ACP, Field Operations, Program Operations, and the enterprise Marketing department.
What You'll Do:
Executive & Enterprise Communications
Develop and manage enterprise-level communications that articulate ACP strategy, performance, and impact
Prepare senior leadership presentations, board-ready materials, and enterprise updates
Translate program outcomes, insights, and strategic direction into clear, compelling executive narratives
Partner with the Head of ACP to align messaging with enterprise priorities
Ensure consistent, accurate positioning of ACP within the broader Field Operations value stream
Field Communication & Promotion of ACP
Own the field-facing promotion strategy for ACP as a unified platform
Design and execute campaigns that increase awareness, enrollment, and engagement
Develop and maintain clear messaging frameworks explaining how ACP programs connect and complement one another
Coordinate communication timing with enrollment cycles and program milestones
Partner with FX Enablement to ensure clarity and consistency in field delivery
Program-Specific Communications & Initiative Leadership
Lead communication strategy for AMP, DA, Agent Teaming, and Professional Alliance individually
Develop program-specific positioning that drives participation and productivity
Own communication plans for new initiatives, enhancements, and program expansions
Partner with Program Operations to ensure communication supports execution
Identify opportunities to drive engagement and initiative adoption through targeted messaging
This includes active ownership of communications that drive:
Agent participation
Program productivity
Adoption of new capabilities
Behavioral alignment within each program
Agent-Facing Marketing Enablement & Enterprise Marketing Liaison
Serve as ACP’s primary liaison to the enterprise Marketing department
Lead the development, design, and implementation of marketing materials that ACP participants can use with clients and prospects
Oversee creation of compliant, on-brand toolkits and collateral for agents across AMP, DA, Teaming, and PAP
Coordinate review and approval processes with Compliance and Legal where applicable
Ensure consistency in messaging between internal program positioning and external agent-facing materials
Maintain and refresh program content based on field feedback, performance insights, and program changes
Ensure materials remain accurate, current, and aligned to program guidelines
Partner with the Program Operations Lead to address recurring field questions through improved content
What You'll Bring:
Bachelor’s degree required
5–7+ years in communications, marketing enablement, or program promotion
Experience working with sales professionals, advisors, or field leadership preferred
Strong written, synthesis, presentation and verbal communication skills
Exceptional PowerPoint and Word Skills a must
Experience working with marketing and compliance partners preferred
Ability to manage multiple initiatives in a fast-paced, evolving environment
Collaborative work style and leadership presence with ability to effectively interact and earn trust of advisors, field managers, stakeholders across the organization
Self-starter with a passion to deliver results
#LI - EM1
#LI - HYBRID
Pay Transparency
Salary Range: [[cust_salaryRangePosting]]
Overtime eligible: [[customString6]]
Discretionary bonus eligible: [[cust_merit]]
Sales bonus eligible: [[stockPackage]]
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Please note : This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click here (https://performancemanager8.successfactors.com/doc/custom/NYLPRD/6338_0524 HR Talent Acquisition Employee Benefits PDFNYLFINAL.pdf) to discover more about our comprehensive benefit options or visit ourNYL Benefits Site (https://nylbenefits.com/) .
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here (https://www.newyorklife.com/newsroom/featured-awards) to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation (http://www.newyorklife.com/foundation) . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit theCareers (https://www.newyorklife.com/about/careers/) page of www.NewYorkLife.com .
Visit ourLinkedIn (https://www.linkedin.com/company/newyorklife/mycompany/) to see how our employees and agents are leading the industry and impacting communities.
Visit ourNewsroom (https://www.newyorklife.com/newsroom) to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.
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