Job Information
The Golf Place General Manager (GM) in New Bern, North Carolina
The General Manager has complete operational authority over The Golf Place and is accountable forrevenue performance, customer experience, staff management, financial operations, regulatorycompliance, and the physical condition of the facility. The General Manager sets the standards of thevenue, hires and develops the team, directs marketing and community engagement, and is the seniorrepresentative of the company to members, guests, vendors, and the community.
Essential Duties and Responsibilities
Operations and Facility Management
- Direct all day-to-day operations of the simulator venue, bar, retail area, and event spaces.
- Establish, document, and enforce operating standards including opening/closing procedures, bay turnaround, cleanliness, and guest service protocols.Oversee the condition and functionality of all simulator bays, launch monitor hardware (GCHawk), projectors, display systems, rental equipment, and facility infrastructure.
- Maintain compliance with all applicable North Carolina ABC regulations, Craven County occupancy and fire codes, ADA accessibility requirements, OSHA workplace safety standards, and local health department requirements.
Financial and Revenue Management
- Develop, manage, and monitor the annual operating budget, monthly profit and loss statements, cash flow, and sales forecasts.
- Own revenue generation across all lines: simulator rentals, memberships, lessons, leagues, events, corporate bookings, food and beverage, sponsorships, and merchandise.
- Reconcile daily point-of-sale closeouts, oversee deposits, and ensure accurate record-keeping across Clover, Stripe, and QuickBooks.
- Negotiate vendor contracts, purchase agreements, service contracts, and facility leases.
- Prepare financial and operational reports for ownership on a monthly and quarterly basis.
Marketing, Sales and Community Relations
- Direct marketing strategy, brand standards, social media presence, email marketing, and paid advertising across all channels.
- Plan, schedule, and execute the annual events calendar including leagues, tournaments, corporate outings, date nights, kids events, and seasonal programming.
- Develop and manage strategic partnerships including sponsorships, affiliate relationships, and local business referral programs.
- Represent the venue at community events, chamber functions, and industry gatherings.
Human Resources and Team Leadership
- Recruit, hire, onboard, train, evaluate, and terminate staff in compliance with North Carolina and federal employment law.
- Build and maintain staff schedules, payroll submissions, commission structures, and performance review cadence.
- Deliver written and verbal performance coaching; maintain personnel files and documentation.
- Conduct monthly team meetings and one-on-one reviews with each direct report.
Customer Experience and Member Relations
- Ensure every guest and member receives a consistently high-quality experience.
- Resolve escalated customer service issues, complaints, and disputes.
- Develop and maintain the membership program including tiered offerings, pricing, benefits, and retention initiatives.
Technology and Systems
- Administer the GoHighLevel CRM, booking calendar, membership workflows, email and SMS automations, and customer database.
- Oversee simulator software administration (GSPro, FSX Play), including course libraries, game formats, and system updates.
- Maintain business continuity plans for technology failures and facility emergencies.
Required Qualifications
- Five or more years of progressive management experience in hospitality, entertainment, fitness, recreation, or small-business general management.
- Demonstrated profit-and-loss accountability for a revenue-generating business unit.
- Supervisory experience including h ring, performance management, and team development.
- Working knowledge of accounting, budgeting, and cash-flow management.
- Proficiency with modern business technology including point-of-sale systems, CRM platforms, and cloud-based productivity software.
- Excellent written and verbal communication, negotiation, and public-speaking ability.
- Valid North Carolina driver's license and reliable transportation.
- Must pass a criminal background check and be eligible to work in the United States.
PreferredQualifications
- Bachelor's degree in business administration, hospitality management, sports management, or a related field.
- Military leadership background.
- Prior experience owning or operating a small business.
- North Carolina ABC permit holder experience and Responsible Alcohol Seller/Server training.
- ServSafe Manager certification. Experience with GoHighLevel or comparable CRM/marketing automation platforms.
- Golf industry familiarity or prior experience in a simulator, practice-facility, or country-club environment.
Physical Requirements
- Ability to stand, walk, and move throughout the facility for extended periods, up to 8 hours per shift.
- Ability to lift and carry up to 50 pounds occasionally (cases of beverages, equipment, signage, event materials).
- Ability to climb a step stool or short ladder for maintenance oversight and display adjustments.
- Manual dexterity sufficient to operate computer systems, point-of-sale terminals, and simulator hardware.
- Visual acuity sufficient to read contracts, financial reports, screens, and monitor facility activity.
Work Environment
- Indoor climate-controlled facility with simulator bays, bar area, lounge, and office space.
- Moderate noise levels from simulator impacts, music, and guest conversation.
- Regular exposure to alcohol service environments; must adhere to ABC compliance at all times.
- Evening, weekend, and holiday work required during peak seasons, league nights, and events.