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The Director/ Manager of Digital Marketing will be responsible in assisting the Commercial Director with all Marketing Planning & Execution strategies for the hotel.

What will I be doing?

RESPONSIBILTIES MARKETING:

• To manage and direct all paid advertising, delivering a cost effective and appropriate annual advertising strategy within the agreed budget.

• To manage all on-line activities for Hilton Mumbai International Airport (HMIA) on Brand.com and Third party websites, ensuring all special promotions are loaded and available with the appropriate lead-in times and that all information is kept up to date.

• Develop an annual Marketing Plan in conjunction with the Sales/Revenue depts., ensuring that the Plan reflects the strategy needed to achieve targeted results in all revenue streams.

• Specify market requirements for current and future gap periods/low demand times by conducting marketing research to support the marketing strategies.

• Ensure that all planned strategies are measurable and are evaluated to gauge their success, with appropriate lead-in times and deadlines.

• To analyses potential partner relationships for HMIA that will benefit both parties and reach the joint target markets.

• To manage all aspects of print production, receipt and distribution with effective use of flyers, e-marketing, text campaigns and all other forms of communication.

• To proof-read and vet all written materials for external customer use, ensuring a high quality is achieved.

• To ensure strict compliance to Hilton Hotels brand standards in all artwork/graphic design/logos etc.

• Oversee the consistency of all hotel communication tools in terms of design, copy, color and adherence to Hilton Hotels brand standards.

• Utilize information on HMIA key source markets and determine appropriate marketing campaigns to increase business from these key markets.

• Manage relations with relevant local media and ensure a good working relationship is achieved and on-going.

• Provide direction and follow-up to the PR/Marketing coordinator and other team members relating to marketing.

• Attend Marketing briefings with updates on campaigns

• Ensure there is a good working relationship between PR/Events/Graphic team working together with coherent strategies that benefit the hotel.

• Attend F&B meeting and Revenue meeting to understand the key markets and needs that marketing and advertising can address to improve results. Provide a Campaign Plan detailing activities to be undertaken to ensure results are achieved.

• Ensure that a monthly report is submitted with copies of all advertising placed in external publications.

• Submit monthly report summarizing activities carried out previous month and results gained: Month End MIS, Owner’s PPT, Social Media Performance, PMP Report, any other report that may be asked.

• Work alongside the PR and Events team to ensure that all HMIA events are marketed to ensure maximum publicity and revenue, staying within budget constraints.

COMMITS TO FINANCIAL RESULTS:

To display a commercial awareness of the market place in which an individual works. An ability to continuously priorities one’s actions so as to deliver the best sales and profit outcomes for the business. Ability to achieve set goals and financial targets. A concern for working toward a common result and committing to excel in attaining all key business objectives.

PLANNING:

Ability to priorities and manage own personal time efficiently within tight schedules. Looks ahead and makes forecasts concerning market trends to set demanding but realistic targets.

INITIATIVE:

The ability to do more than is required or expected in the job to improve results, find new opportunities, exceed in achievement of business objectives and avoid problems through proactively anticipating them.

INTERPERSONAL UNDERSTANDING:

Able to read and interpret both verbal and non-verbal feelings and concerns of others.

RELATIONSHIP BUILDING:

Ability to network, build and maintain friendly contacts with people who can impact on business positively and help achieve work related goals.

CUSTOMER SERVICE ORIENTATION:

Ability to deliver high levels of customer service by focusing on the needs of client and exceeding their expectations.

NEGOTIATION SKILLS:

• Ability to persuade, convince and influence others.

• To have patience and take setbacks positively. Able to present information logically and confidently verbally and in written form.

SELF CONFIDENCE:

A belief in one’s ability to accomplish a task. Confidence in ones decisions or opinions and able to manage the many outcomes as a result of failure to gain a sale.

What are we looking for?

Innovative, action oriented individual able to identify and implement results oriented marketing strategies for the hotel.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands (http://jobs.hiltonworldwide.com/our-brands/index.php) . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Job: Sales and Marketing

Title: Director of Digital Marketing

Location: null

Requisition ID: HOT0CD75

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