Job Information
Anytime Fitness Director of Personal Training in Minneapolis Area, United States
Director of Personal Training Multiple Anytime Fitness Locations | Multi-Unit Leadership Role Position Overview We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building. This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results. Key Responsibilities Revenue & Performance * Own personal training revenue, penetration, and retention across all 19 locations * Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding * Track and improve KPIs such as: * PT attach rate at POS * Sessions per member * Trainer utilization * Monthly recurring PT revenue * PT retention & attrition * Identify under performing clubs and implement targeted improvement plans Leadership & Team Development * Recruit, onboard, and develop high-performing personal trainers * Coach and mentor Club Managers and Head Trainers on PT leadership * Build a trainer career pathway (Level 1 → Senior → Lead → Head Trainer) * Drive accountability through weekly scorecards, reviews, and coaching cadence Systems & Process * Standardize PT delivery across all locations (programming, assessments, client experience) * Ensure consistent execution of: * Fitness consultations * Goal reviews * Re-ups and long-term commitments * Client success tracking * Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency Culture & Client Experience * Build a high-energy, professional, results-driven PT culture * Ensure trainers deliver an exceptional and consistent member experience * Reinforce brand standards, professionalism, and community engagement Qualifications & Experience * 5+ years of experience in personal training leadership, preferably multi-unit * Proven track record of growing PT revenue and penetration * Experience leading and developing managers and trainers * Strong understanding of sales, coaching, and performance metrics * Highly organized, data-driven, and systems-oriented * Comfortable traveling between locations as needed * Must be able to travel. Company vehicle provided What Success Looks Like (First 12 Months) * Measurable increase in PT revenue and penetration across the portfolio * Clear PT systems implemented and executed consistently * Strong bench of developed Head Trainers and PT leaders * Improved trainer retention and utilization * Predictable, scalable PT performance month over month Compensation & Benefits * Competitive base salary * Performance-based bonus tied to PT revenue and KPIs * Health and wellness benefits * 401K, Paid Time Off * Career growth within a fast-growing multi-unit organization Why Join Us? * Large, established Anytime Fitness portfolio with strong infrastructure * Leadership team that values data, accountability, and culture * Opportunity to build and own a PT platform at scale * Real autonomy and impact—not a single-club ceiling "We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability"