Job Information
EXACT SCIENCES CORPORATION Sr Director HCP Marketing in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Help us change lives At Exact Sciences, we\'re helpingchange how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you\'re working to help others. Position Overview The Sr. Director, HCP Marketing is responsible for setting the vision and leading the national and regional marketing strategy for Cologuard, and a growing cancer screening portfolio, as it relates to increasing product adoption to Healthcare Providers (HCPs), including primary care and specialty audiences. This includes leading teams responsible for resource development to execute against the strategy, establishing an omnichannel marketing approach for promotion (including leading the infrastructure build and transition to this end state), leading a team of regional marketers to deliver localized impact for the brand, and engaging key opinion leaders (KOLs) across the cancer screening marketplace. In addition, this role is responsible for ensuring strategic alignment and integration cross-functionally with stakeholders including Sales, Medical Affairs, Access, Outcomes, and Population Health, Customer Experience, Customer Effectiveness Team (training), and leading the analytics plan, measurement, and progress against performance goals. Establishing a culture of innovation and experimentation, with strong measurement tools, will be critical for success. This role will be a member of the senior leader marketing team, reporting directly to the Vice President, Screening Marketing. Essential Duties Include, but are not limited to, the following: Lead and develop strategy behind and execution of personal and non-personal selling materials for HCPs, thought-leader engagement, and other innovative national & localized promotional efforts to support Cologuard, and a growing cancer screening portfolio, across primary care and specialty markets (e.g., GI, NP/PA and OB/GYN). Build commercial engagement and promotional plan(s) for thought leaders and practitioners, mainly from the areas of primary care and gastroenterology, who are shaping the field of colorectal cancer screening and prevention. Contribute to strategic development (alongside media planning lead), and oversee execution of multi-channel paid media plan, and necessary content... For full info follow application link. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company\'s affirmative action program are available to any applicant or employee for inspection upon request. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/59889EB27385492A