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JOB REQUIREMENTS: Role Overview The Marketing Operations Manager leads the strategy, execution, and optimization of the marketing technology ecosystem, campaign operations, and lead management processes. This role ensures strong alignment between Marketing and Sales, enabling efficient pipeline generation and revenue acceleration. This leader will manage a team of specialists and partner closely withIndustry Marketing, SalesExcellence & Enablement, and Product Marketing. The ideal candidate bringsexpertisein Account-Based Marketing (ABM), Salesforce, email campaign strategy, lead lifecycle management, and lead scoring optimization, coupled with strong competencies in being data-driven, customer-first, and process-oriented. Key Responsibilities Marketing Operations Leadership Lead, mentor, and develop a highperforming Marketing Operations team. Build and drive the marketing operations roadmap with an emphasis on efficiency, scalability, and data integrity. Partner with Marketing leadership to establish KPIs, reporting frameworks, and operational governance. Campaign Strategy & Execution Oversee theconfiguration, deployment, and optimization of email and multi-channel campaigns. Ensure audience segmentation, workflow design, and QA processessupportaccuracy and scale. Collaborate withMarketingteams to operationalize strategies and refine targeting. Account-Based Marketing (ABM) Design and manage ABM programs including account tiering, orchestration, and measurement. Utilize ABM technologies (i.e.Dun and Bradstreet). Partner withMarketing andSales to align insights, account plays, and engagement strategies. Marketing Technology & SalesforceManagement Managekey tools within themarketing technology stack(working together with Digital teams)andidentifyopportunities to increase automation and personalization. Own marketing automation workflows and marketing-related Salesforce processes. Ensure data health across CRM, automation, and enrichment platforms. Lead Management & Scoring Own the end-to-end lead lifecycle including routing, qualification, and scoring. Partner with Sales to refine SLAs, handoff processes, and feedback loops. Monitor funnel performance and recommend optimization opportunities. Analytics & Reporting Create dashboards and reporting frameworks to measure campaign performance, funnel conversion, ABM engagement, and ROI. Interpret data to uncover insights and drive continuous improvement. Present recommendations to Marketing and Sales leadership. Required Qualifications 7+ years of experience in Marketing Operations or related roles. 2+ years leading or mentoring team members. Hands-onproficiencywith Salesforce and a major marketing automation platform (Marketo, HubSpot, Pardot,etc.). Demonstrated experience... For full info follow application link. Equal Employment Opportunity Employer: Female/Sexual Orientation/Gender Identity/Minority/Veteran/Disabled ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/FA946DA5DA914CFD