Job Information
RITE-HITE HOLDING CORP Director Product Marketing Material in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you\'ll find innovation, stability, and the chance to grow your career as part of a team that\'s always looking ahead. We are seeking a Director of Product Marketing to provide senior leadership for product marketing across the Material Transfer Zone (MTZ) portfolio. This role is responsible for shaping how our products are positioned, differentiated, priced, and brought to market across hardware, software, services, and integrated solutions. The MTZ portfolio spans dock levelers, vehicle restraints, and other loading dock and material handling solutions serving industrial and distribution customers. The Director of Product Marketing partners closely with Product Management and commercial leaders to translate customer and market insights into clear strategy, compelling value propositions, and effective go-to-market execution. This role plays a key part in driving profitable growth, strengthening competitive positioning, and ensuring disciplined, high-impact product launches across the portfolio. This position reports to the Chief Marketing Officer and is based in the Milwaukee, WI area with a hybrid work arrangement. Key Responsibilities Customer & Market Insights Lead the development and execution of a customer insight strategy, including customer and sales/service advisory boards, to identify unmet needs, usage trends, and value drivers. Partner with shared Marketing Services teams to analyze internal and external data and translate insights into actionable recommendations. Engage directly with customers through site visits and experience center interactions to inform strategy, innovation, and commercialization. Provide forward-looking market and customer insights to support long-term strategic planning. Marketing & Commercial Strategy Develop and execute the MTZ marketing strategy aligned with product roadmaps and enterprise priorities to support demand generation, share gain, funnel acceleration, and price realization. Partner with Product Management, Distribution, and Business Development to define commercial strategies, target customer segments, and channel approaches. Provide market-backed input and recommendations to inform pricing strategy, including value-based positioning and external pricing research. Ensure MTZ marketing strategies are aligned with enterprise brand, operating company, and growth objectives. Product Marketing & Launch Excellence Lead the development of product positioning, value propositions, and messaging across the MTZ portfolio in close partnership with Product Management and commercial teams. Oversee... For full info follow application link. Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug free workplace for our customers and employees. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/B0A3EFA5C7EA478A