Job Information
NORTHWESTERN MUTUAL LIFE INSURANCE Assistant Director Product Marketing in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: What You\'ll Do: Story mining across the enterprise to determine the most impactful ways in with consumers related to planning, insurance and investments Developing product marketing strategies for new positioning efforts and product rollout efforts. Consulting to the business with a consumer lens on complex planning, insurance and investment topics. Guiding planning, insurance and investment concepts through the Marketing funnel as other teams build campaign messaging and content. Positioning the capabilities of our products and services in a simplified and compelling way based on the needs of very specific targeted field and consumer segments. Working cross-functionally and building relationships with product leaders, subject matter experts and the marketing team to gain a deep understanding of how the products work and how to position them most effectively. Positioning our products and services within Northwestern Mutual\'s brand positioning. Testing and validating positioning and resources by partnering with partners across the organization, within Marketing and field members to test product-specific positioning, potential claims or proof points What You\'ll Bring to the Role: Bachelor\'s degree in marketing, communications, journalism, or business. Knowledge of financial services products preferred Minimum 8 years of proven experience working in communications, marketing or financial services Curiosity: the drive to dig in deep with technical experts to find new angles on how to position our products and services Strategic thinking: Ability to think purposefully about how our positioning and resources can be used to drive understanding and action, as well as where they can be applied in the marketing funnel and customer lifecycle Strategy development: Ability to build a strategy and corresponding plan that anchors to company and Marketing goals Experience and knowledge in communications, marketing within the insurance (life, disability, long-term care or annuities) industry Ability to work out of the Milwaukee campus Skills You\'ll Have: Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences. Change Adaptability: Becomes adaptable in response to continual changes; shows an openness to new ways of working, new methods, work-in-progress improvements and changes and seamlessly navigates the changing business environment and adjusts behavior as appropriate to the situation.Change Adaptability: Becomes adaptable in response to continual changes; shows... For full info follow application link. EEO/AA Employer/Vets/Disability ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/72D5EFC8E5584CAE Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.