Job Information
General Motors Senior / Staff Product Manager - AV Features (Multiple Roles) in Milford, Michigan
Job Description
At General Motors, we empower Product Managers to solve challenging customer and business problems. We seek passionate and innovative team members who can collaborate effectively within product management, program management, design, and engineering teams to discover and deliver impactful solutions. We hold our teams accountable for results and seek leaders who can influence teammates, stakeholders, and executives using data and logic.
As the Senior/Staff Product Manager for AV Features , you will own the vision and roadmap for AV customer-facing features, ensuring we build the right product for our customers. You will partner closely with the Product Capability team, Systems Engineering, Autonomy Engineering, UX, Safety, and Marketing to translate customer insights, competitive intelligence, and technical constraints into clear product requirements and a prioritized backlog. Acting as the voice of the customer across the AV organization, you will make principled tradeoffs, validate concepts with data and research, and drive execution from concept through launch and OTA iterations to deliver intuitive, trust-building eyes-off experiences at scale.
Success requires strong technical judgment, principled decision-making, and the ability to build alignment across engineering and vehicle teams. You should be comfortable navigating ambiguity, making tough tradeoffs, and translating business needs into engineering priorities.
What You’ll Do
Own the long-term product vision and roadmap for customer-facing AV features across vehicle programs, balancing customer value, safety, technical constraints, and business objectives.
Translate customer insights, competitive intelligence, and field/telemetry data into clear product requirements, PRDs, and a prioritized backlog for AV features.
Partner with Product Capability, Systems Engineering, Autonomy, UX-HMI, Safety, and Marketing to define intuitive, trust-building eyes-off experiences from concept through launch.
Lead cross-functional planning and execution for AV feature launches and OTA iterations, including rollout strategy, configuration, validation, and change management.
Act as the voice of the customer in design and engineering forums, driving principled tradeoffs between usability, safety, performance, and cost.
Define and monitor key success metrics (e.g., feature adoption, driver trust, safety leading indicators, incident/complaint rates) and use them to guide prioritization and iteration.
Use experimentation, user research, and data analysis (sim, track, fleet, and in-market) to validate concepts, de-risk new features, and refine the product roadmap.
Shape and evangelize the AV product strategy across the AV and vehicle organizations, building alignment with senior leaders and adjacent teams on priorities and milestones.
Your Skills & Abilities (Required Qualifications)
3+ years (Senior) or 5+ years (Staff) product management or related industry experience.
Deep understanding of ADAS / autonomous driving systems, including how all systems interact and come together to deliver safe, automated driving experience
Ability to reason about vehicle, compute, and sensing constraints and translate them into pragmatic product decisions and requirements.
Strong skills in deriving actionable insights from user research, simulator and track studies, and fleet/telemetry data, and using them to drive roadmap and prioritization.
Exceptional ability to translate highly technical autonomy and safety concepts into intuitive, customer-facing features and crisp requirements for engineering teams.
Comfortable navigating regulatory ambiguity, safety tradeoffs, and evolving autonomy while making principled, data-informed decisions.
Proven ability to align and influence cross-functional partners (engineering, safety, UX, marketing, operations) around a clear product strategy and set of outcomes.
What Will Give You a Competitive Edge (Preferred Qualifications)
Masters or Doctorate degree in related field
Direct experience shipping customer-facing ADAS/AV features in production vehicles or similarly safety-critical domains.
Strong understanding of human cognitive load, situational awareness, and the psychology of trust in automated driving systems and hands-free experiences.
Experience launching products that require tight integration between vehicle hardware, sensors, HMI, and in-vehicle/companion software.
Prior work with OTA-delivered features, including experimentation frameworks, feature gating, and staged rollouts across a fleet.
Hybrid/Remote: This role is based remotely but if you live within a 50-
mile radius of Warren, Milford, Mountain View, or Sunnyvale you are expected to report to that location three times a week, at minimum.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area.
The salary range for this role is $106,600 and $245,000 . The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: Anincentive pay programoffers payouts based on company performance, job level, and individual performance.
Benefits:
- GM offers a variety of health and wellbeing benefitprograms. Benefitoptions include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays,tuition assistance programs,employee assistance program,GM vehicle discounts and more.
Company Vehicle (Staff level only) : Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
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Benefits Overview
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