Job Information
The Coca-Cola Company Director, Lurisia Export in Milano, Italy
The Director Export - Lurisia IT leads the full international expansion, commercial execution, and operational rigor of the Lurisia business across priority global markets. The Lurisia business covers a premium portfolio which is renowned for its natural mineral water sourced from the Western Alps and high-quality soft drinks made with authentic ingredients. Known for purity, the range includes sparkling lemonades ( Limonata ), Chinotto , and Aranciata Rossa , often using IGP-certified fruits for an authentic Mediterranean taste, This senior role is accountable for delivering sustainable volume, NSR, and EBIT growth through strong export operations, distributor leadership, regulatory compliance, and crossfunctional coordination.
The role also acts as the central orchestrator between commercial, supply chain and external partners, ensuring best in class customer experience and flawless execution in-market.
What You'll Do for Us
1. Export Strategy & Market Expansion
Build and execute the strategic export business for Lurisia across priority geographies, ensuring alignment with growth ambitions and category dynamics.
Perform opportunity sizing, business case development, and prioritization of new markets and channels.
Drive visibility and brand positioning in international B2B environments, including participation in key trade shows for At home/AFH prospecting.
2. Commercial Leadership & Distributor Management
Lead relationships with distributors, importers and bottlers across top markets, ensuring performance against volume, NSR, and profit targets.
Oversee end to end customer management, including commercial negotiations, annual contracts, complaints resolution, and ongoing queries.
Travel regularly to key markets to meet distributors, review performance, and drive in market execution.
3. Operational Execution & Inventory Management
Oversee sales stock management, including the lease with CCH and the management of offsite KO lease properties used for export storage.
Ensure inventory accuracy and tight control of stock movements, availability, and ageing risk.
Collaborate with Supply Chain to ensure optimized export flows, logistics costs, and ontime fulfilment.
4. Production Partner Oversight
Act as the main point of contact for all production partners, including CCH
Ensure production planning, quality standards, documentation, and shipment timelines are met.
Resolve operational issues and maintain high alignment on innovation
5. Order-to-Cash & Commercial Operations
Oversee the order generation, validation, and payment cycle.
Manage post sales customer service, including product recalls, claims, and payment issues, ensuring rapid and transparent resolution.
Lead clear and timely price communications to partners, including price increases, promotions, and discount policies.
6. Cross Functional Leadership
Partner with Marketing to ensure global brand consistency, asset localization, and innovation strategy alignment.
Work closely with Finance on strong forecast cadence, P&L ownership, and investment decision-making.
Ensure full compliance with legal, regulatory, customs, and product standards across every export market.
Experience & Capabilities
10+ years of progressive commercial experience in FMCG/CPG, with a minimum of 5 years in export or international markets.
Proven track record leading P&Ldriven business units or export territories.
Strong knowledge of commercial policies, international distribution models, customs processes, and regulatory frameworks.
Key Account management, particularly in international markets and with wholesalers.
Demonstrated ability to manage complex partnerships and negotiate senior level agreements.
Fluency in English and Italian; additional languages are an advantage.
Travel
Up to 40%
Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis
Location(s):
Italy
City/Cities:
Milan
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 6, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/company/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.