Job Information
Publicis Groupe SEO Director in Melbourne, Australia
Company description
At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.
Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.
We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.
We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.
Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.
We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.
Overview
The transformation you will experience:
We are hiring for a SEO Director to work across our client accounts. The successful candidate will work closely with the Head of Performance in delivering effective and holistic SEO campaigns that exceed client objectives. They’ll go beyond client briefs & push the boundaries of the SEO offering, managing from a senior level our SEO work and continuously developing their own expertise and digital knowledge.
As the SEO Director, you will assess how digital experiences can impact both acquisition and conversion, as well as being driven by a continual test and learn approach to your work. You will assess the value of conducting efficient and scalable SEO programme and spearhead our processes and solutions to effectively meet the needs of a growing department.
You will work closely with the Head of Performance in developing the SEO offering and ensuring that all work coming out of the SEO team is of the highest quality. As well as this, you’ll be accountable for educating and developing our relationship with key client stakeholders, flagging risks and opportunities with a clear comprehension of our commercial performance and initiatives. You will also be one of the key senior figures in the team and assist the SEO Managers’ progression and continued work satisfaction. There is a tremendous opportunity for growth in this role. As one of the SEO team’s founding members, you’ll have a major impact on our direction and strategy, as well as being exposed to business operations and informed-choices which will advance your knowledge and capabilities fast.
Your scope will include:
· Owning our relationships with key clients and accountable for flagging risks and opportunities for the business. Knowledge of clients’ motivations and ways of working and being flexible enough to adapt to them.
· Ensuring each client accounts operates with a clear and aligned strategy, which meets our scope of work obligations and moves brands towards their goals. Able to identify and flag performance and strategic objections.
· Knowledge of the status and health of our commercial agreements across clients. Prepared for renewals & able to identify revenue opportunities. Able to scope in a profitable way for our business, conscious of balancing our resource and financial circumstance.
· Driving the integration between the SEO team and other channel teams, to enable better results & improve client perception of Zenith’s work.
· Ensuring high quality SEO work across the pillars of our offering, including Content Marketing, On-site SEO, Off-site SEO, Data & Insights and other standalone offerings
· Assisting with the growth of the Zenith SEO proposition and assisting individual team members to progress. Ensuring your team are happy, motivated and satisfied.
· Demonstrating a clear knowledge of the various tenets of SEO and how these can be applied to client objections. Comfortable using data to inform our campaigns and how we communicate with clients.
What type of person will be successful in this role:
· Established senior experience in an SEO role, ideally agency-side.
· Strong grasp of Microsoft Office programmes, especially PPT and Excel.
· Experience of working within a fast-paced agency environment with high-value clients.
· Assured, comfortable, and professional when communicating with clients and third parties.
· A solid knowledge of how to measure impact of SEO-based strategies through analytics platforms and other external metrics.
· Strong knowledge of how to identify organic search opportunity, set business relevant KPIs & project organic search performance.
· Aptitude to establish clear internal briefing and manage projects; distribute workload appropriately, layout work in well-planned and organised manner; maintain two[1]way dialogue with others on work and results; bring out the best in people.
· An excellent communicator.
· A sound knowledge of how websites and search engines work.
· Aptitude to demonstrate a solid comprehension of how web languages like HTML work.
#LI-DS1
Additional information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com .
Enjoy all the perks that come with our network offering:
A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
A culture of open feedback and support to reach your goals through our Career Conversations program.
A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential.