Job Information
Publicis Groupe Strategy Director in Manila, Philippines
Company description
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.
Responsibilities
Leads management of Integrated Marketing Communications from consumer insighting, strategy development, campaign conceptualization, and analysis of executional performance.
With a level of expertise across all consumer touchpoints including traditional and non-traditional mediums: TV/Film, OLV, OOH, Radio, Digital, Social, Shopper, PR, Influencers
The role involves multiple agency management (inside and outside of Publicis Media), media & creative development, leading cross-functional teams and collaboration with key internal and external partners.
Must be able to balance projects across different industries and have experience in shaping media & creative content and leading creative discussions with internal and external partners.
Has working experience leading a team. Bonus if able to lead/win pitches but not required.
Minimal account management requirement, but is expected to help grow and develop business revenue through Connections services, Creative branded executions, and E-Commerce solutions Leads business development projects and pitches
Fosters the spirit of collaboration and education, creating newsletters and thought leadership pieces to be cascaded across the Groupe
Media Agency experience is strongly preferred
Qualifications
At least 10 years media planning experience required, with focus on strategic media planning and general knowhow in creative thinking, PR, social, activations for brands
Familiar with the timelines, processes and needs of the implementation of all media
Knowledgeable about new approaches to and developments in media consumer behaviors and landscape with a knack for storytelling.
Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Additional information
Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.