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Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

The Senior Analyst will play a key role in supporting the Publicis Media Data Intelligence team in delivering advanced analytics and research solutions that drive smarter marketing and media decisions. The role focuses on hands-on data analysis, automation, and presentations, translating complex datasets into clear, actionable insights for partner brands.

You will work closely with the Research and Analytics Manager and cross-functional teams to support projects that span marketing effectiveness and measurement, audience and consumer research, and data analytics and reporting.

Responsibilities

• Lead or support the design and execution of advanced analytics projects such as marketing mix modelling (MMM), attribution studies, and test-and-learn initiatives that inform planning and optimization;

• Translate complex analyses into business-relevant insights through dashboards, storytelling, and presentations;

• Lead or support mixed-method research to uncover insights that inform audience understanding, brand strategy, and communication planning;

• Collaborate with media, strategy, and research teams to understand client needs and ensure analytical outputs are actionable and aligned with marketing objectives;

• Build automation scripts, data pipelines, and dashboards to streamline analytics workflows and reporting using R, Python, or SQL; and

• Drive innovation by exploring new tools, datasets, and research approaches that strengthen the team’s analytics offering.

Qualifications

• 3-5 years of experience in analytics or data science roles. Experience working in a media agency or marketing analytics environment a strong plus;

• Good communication and presentation skills - able to simplify and articulate complex data into meaningful stories through presentations, reports, and emails to both technical and non-technical audiences;

• Proficient in R and/or Python for data extraction, data cleaning, data transformation, and statistical modelling;

• Experience with data visualization tools (e.g., Power BI, Tableau, or Looker Studio);

• Strong statistical background - skilled in time series, predictive modelling, etc;

• Excellent attention to detail, organization, and ability to manage multiple projects simultaneously; and

• Curious, proactive, and comfortable working in a fast-paced environment with cross-functional teams.

Additional information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.