Job Information
Amazon Senior Product Manager - Customer Growth, Last Mile Rentals Expansion in Madrid, Spain
Description
At Amazon, we're working to be the most customer-centric company on earth, constantly improving how we fulfill and deliver orders right to our customers' doorsteps. The Last Mile Rental (LMR) team is at the forefront of this mission, pioneering an innovative vehicle sharing program that enables more flexible and efficient delivery operations. This is a unique opportunity to join a rapidly growing program within Amazon Logistics and help shape the future of last-mile delivery.
In this role, you will own the demand and utilization flywheel that drives rental growth and fleet efficiency across the LMR program. You'll define the product strategy that converts customer insights into initiatives that increase vehicle utilization, rental conversion, and repeat usage. Your expertise in customer behavior analysis, growth experimentation, and data-driven product development will be essential as you identify why customers choose to rent—or not—and translate those insights into scalable product improvements. You'll architect the value proposition and go-to-market strategy that differentiates the vehicle sharing program, while building mechanisms that continuously capture customer voice and drive customer-led innovation. Working across product, marketing, operations, and analytics, you'll lead cross-functional initiatives that drive program growth and sustainability.
This role is available in Madrid, London or Luxembourg.
Key job responsibilities
• Customer Demand & Conversion Strategy: Define product strategy that drives rental demand and customer conversion across the rental lifecycle. Identify why customers choose to rent—or choose not to—and translate behavioral insights into product initiatives that increase adoption and repeat usage.
• Pricing Strategy & Optimization: Own pricing strategy and commercial models that maximize utilization and program sustainability. Develop and test pricing frameworks that balance customer value with business viability, partnering with operations to implement data-driven pricing decisions.
• Utilization & Growth Analytics: Analyze vehicle utilization patterns and rental trends to identify opportunities for improved fleet efficiency. Develop frameworks to measure customer engagement, conversion rates, and repeat usage metrics that inform product roadmap decisions.
• Value Proposition & Market Positioning: Architect go-to-market strategy and value propositions that differentiate the vehicle sharing program and drive customer preference. Monitor rental industry trends, competitor activities, and customer preferences to inform strategic positioning and identify emerging opportunities.
• Cross-Functional Product Leadership: Partner with marketing, operations, and analytics teams to align initiatives that improve customer acquisition, retention, and fleet utilization. Communicate strategy, insights, and results to senior leadership.
A day in the life
As a Senior Product Manager - Customer Growth, you'll spend your days uncovering the "why" behind rental decisions. You'll dive into customer feedback sessions, analyze booking abandonment patterns, and run experiments to test hypotheses about what drives conversion. One day you might be modeling pricing scenarios to find the optimal balance between affordability and program viability. The next, you're presenting market intelligence on competitor offerings to inform positioning decisions. You'll perform analysis that tracks leading indicators of demand shifts, partner with operations to understand supply constraints, and work with the communications team to craft messaging that resonates with target segments.
About the team
You'll be joining a dynamic team of product and process improvement managers who combine strategic thinking with operational excellence. We're a collaborative group that thrives on solving complex challenges and driving innovation in the last-mile delivery space. Our team maintains a startup mindset while leveraging Amazon's scale to create lasting impact. We value diverse perspectives and are passionate about mentoring and developing our team members as we continue to grow and expand our program globally.
Basic Qualifications
Bachelor's degree in marketing, economics, business or equivalent
Experience in product or program management, product marketing, business development or technology
Experience using data and metrics to back up assumptions, evaluate outcomes, and make data-driven decisions
Experience managing, analyzing and communicating results to senior leadership while working cross functionally across several teams
Preferred Qualifications
Experience with pricing and selection strategy
Experience in customer segmentation, customer behavior analysis, conjoint/trade-off modeling
Experience in vehicle rental, fleet management, mobility services, or marketplace platforms
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( https://www.amazon.jobs/en/privacy_page ) to know more about how we collect, use and transfer the personal data of our candidates.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.