Job Information
Trek Bikes Retail Marketing Specialist in Madrid, Spain
A bit about us
Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!
Job Description
Position summaryThe Retail Marketing Specialist is the first point of contact for all DOTS (Direct Owned Trek Stores) Store Managers for their region and their network of IBDs. Owning marketing planning and execution to drive awareness, footfall and ultimately sales through cost-effective marketing activity on a local level. Together with the Subsidiary Marketing Manager they transfer learnings and activities from DOTS into the wider IBD retailer network.
Key Responsibilities
Lead the execution of retail marketing activities for your territory across key accounts / IBD’s, including campaign rollout, asset delivery, instore materials and retailer coaching. Work with your key retailers to create Trek marketing plan & identify collab marketing opportunities ensuring brand alignment, ROI and inventory levels are front-of-mind
Act as the main point of contact on all retail marketing topics for Store Managers (SMs) District Managers (DMs), Territory Managers and the wider marketing team. You will be on-site and visiting the DOTS/IBDs in your Territory with DMs regularly to build relationships and drive improvement in their marketing activities
Review and process all DOTS/IBD local marketing requests from SMs, DM’s and TMs
Own quarterly marketing reviews for each store – maintaining a focus on footfall and sales-driving activities throughout
Be the Lead List expert for both DOTS and Ascend IBDs – actively demonstrating, coaching and driving lead list usage on-site during every visit
Management and activation of local retailer ambassador initiatives in your territory
Own and manage the advocacy and marketing SR/Community
Act as market expert and liaison for key media & brand associations, including supporting product launches
Own Trek University engagement and communications in the market
DOTS Specific
Build the annual marketing plan individually for each DOTS (if present in the market) ensuring maximum ROI for all marketing spend and effort
Regularly review and manage the DOTS local marketing budgets for all stores in your region – staying within agreed budget limits at all times
Own the organic social review process across all stores, and give guidance and coaching where needed
Grow and engage the local DOTS email lists through on-site data capture training and best practices, through to producing engaging local email which address business needs
Primary focus on Spanish DOTS stores
Requierements
Position based at the Tres Cantos office in Madrid
Availability to travel
Fluent in Spanish, English and French, further language skills an advantage
Proven experience as a Retail Marketing position
Experience in cycling sector and knowledge of this sport will be considered an asset
Experience in event organization
Positive attitude, can do mentality
Strong computer literacy
Creative, flexible, and accurate
Hands on mentality
Trek offers
Hybrid working model
An informal, challenging and motivating company culture, where initiative and pro-activity are appreciated.
We provide you with a stimulating work environment with enthusiastic colleagues, responsibility, and independence.
We will compensate you with a competitive salary and benefits package
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!