OneMain Financial Jobs

JOB REQUIREMENTS: Description Position at WebMD WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Job Summary: The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on developing, executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. This includes strategic guidance in optimizing advertising campaigns across clients. The programmatic media strategist will work closely with programmatic traders from campaign strategy development to execution. Responsibilities: Develop, Execute, and NegotiateMulti-Channel Programmatic Strategies: Develop and oversee programmatic media strategy and recommendations based on the client\'s goal across multiple channels including display, video, OTT, Digital-Out-Of-Home, Digital Audio, and native with a focus on healthcare markets,to maximize campaign performance and client ROI. Manage the entire campaign lifecycle from planning to implementation, optimization, and reporting. Connect with to creative teams to provide creative asset recommendations and performance insights by staying up-to-date on creative best practices or new creative placements Negotiate and implement direct and private marketplace deals with select media partners Identify third-party data segments at efficient CPMs for audience targeting. Upload and distribute audience lists into Data Management Platforms (DMP) Campaign Management and Optimization: Oversee the execution, management, and optimization of programmatic media plans across various platforms and channels in line with client objectives. Monitor ad verification, brand safety, and viewability. Build and evolve relationships as the primary point of contact with media partners and internal teams Interpret and report on attribution models across programmatic and other paid media campaigns to illustrate the impact of upper-funnel tactics on performance. Guide and recommend tag setup and management alongside Data, Analytics & Insights, and Ad Ops teams Analyze and resolve diverse and complex issues based on in-depth knowledge of programmatic and ad-serving platforms Client and Internal Team Engagement: Establish and grow relationships as a key point of contact among media partners and internal teams. Deliver, and present client reporting and insights monthly and quarterly. Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social, and SEO efforts. Respond to client questions and ad hoc... For full info follow application link. Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/76F5B7DB0C9F4D7A