OneMain Financial Jobs

Overview of the Role

Our Fortune 500 financial services client is seeking an experienced Digital Experience Optimization Manager to support ongoing mobile app marketing and merchandising initiatives. This role supports the second year of a multiyear effort to bring enhanced marketing and product exploration experiences into the mobile application, with an initial launch planned for February and continued optimization work extending through the year. The ideal candidate brings strong strategic thinking, experience working in complex digital environments, and the ability to evaluate the experience from a user perspective. This role blends UX research, experimentation, content development, and cross-functional coordination to improve pre- and post-login marketing experiences within the app. Candidates must be comfortable working with UX, Product, Tech, and Marketing teams to identify gaps, propose enhancements, and help guide the experience forward.

The Basics

• Duration: Ongoing
• Hours: 40 hours per week
• Onsite Requirements: Hybrid - Onsite Monday through Thursday; Remote on Fridays
• Primary Location: Austin, TX (preferred)
• Secondary Location: Lone Tree, CO (if based in Colorado, must be able to go onsite when a seat becomes available)

Top 3 Required Qualifications

1. Experience in digital marketing product management, including UX partnership, A/B testing, and data-informed decision-making, with the ability to understand complex app experiences and identify gaps.
2. Strong UX research and experimentation background, with the ability to shape UX briefs, partner with researchers, and translate insights into actionable recommendations for an in-app experience.
3. Proven ability to operate within large, regulated organizations, leading cross-functional initiatives and coordinating across UX, Product, Tech, Marketing, Compliance, and Legal teams.

Other Qualifications

• Background in product strategy, product marketing, or digital experience management.
• Ability to quickly learn new systems and navigate technical complexity.
• Experience collaborating on nurture or acquisition initiatives; hands-on creation not required but partnership experience is valued.
• Familiarity with content development workflows, stakeholder management, and documentation for regulated environments.
• Strong attention to detail, documentation skills, and ability to work with multiple stakeholders who weigh in at each stage.
• Experience working in slower-moving or highly regulated industries (government, healthcare, telecom, etc.) is a plus.
• Ability to partner closely with UX, support research execution, and help synthesize findings.
• A portfolio is nice to have but not required.
• Strong collaboration skills and ability to build relationships with cross-functional partners.

Key Responsibilities

• UX Research (20 percent)
• Conduct UX research on existing and proposed in-app marketing experiences. Help shape research briefs, participate in research sessions, and collaborate with UX partners to understand what they are trying to learn. Assist with synthesis and translate findings into recommendations that move the experience forward.
• A/B Testing (20 percent)
• Identify opportunities for experimentation within the app and manage tests from planning through completion. Coordinate timelines, resources, and documentation. Partner with UX on mockups and concepts, and QA test layouts. Support tests related to entry points, personalization, information architecture, smart banners, quizzes, and CTA strategy.
• Nurture Campaign Development (20 percent)
• Collaborate with Acquisition partners to identify lead-nurture opportunities tied to conversion drop-off. Participate in planning for lead forms, email, and SMS, but with primary focus on the in-app product experience rather than building campaigns directly. Partner with UX and Product teams on implementation.
• UX Enhancements (20 percent)
• Work with UX to identify and deliver enhancements within the mobile app, including templates, tables, callouts, a view-all-products experience, and other improvements needed after the initial launch. Support personalization and optimization initiatives across the app.
• Assistant Integration Support (10 percent)
• Partner with intelligent-assistant or conversational-assistant teams to identify routing opportunities and ensure in-app marketing intents are directed to the correct native experience rather than external surfaces.
• Content Development (5 percent)
• Support content development and optimization for in-app experiences. Coordinate SME and stakeholder reviews across Marketing, Product, Compliance, and Legal, ensuring accuracy and regulatory alignment.
• Publishing (5 percent)
• Publish updates as a federated publisher following established channel and operational guidelines. Support both pre-login and post-login marketing publishing needs within the app.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location{rel="noopener noreferrer" target="_blank"} is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

lucy.dangelo@jobalert.creativecircle.com{rel="noopener noreferrer" target="_blank"}

Please do NOT change the email subject line in any way. You must keep the JobID: : LD9-1976534L297 -- in the email subject line for your application to be considered.*

Lucy D'Angelo - Senior Recruiter, Enterprise

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 02/02/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and mini