OneMain Financial Jobs

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Director, Artist Channel Optimization

Reports To: VP, Global Catalogue Growth & Insights

A little bit about our team:

The Growth & Insights team at Warner Music Global Catalogue serves as a strategic engine that bridges deep audience intelligence with scalable technological innovation. The team operates through two core functions: delivering nuanced cultural, audience, and data-driven insights to inform long-term strategy and creative direction for our legendary roster; and second, harnessing emerging technologies and automated solutions to drive creative impact & optimization at scale.

Bridging the gap between deep artist-specific analysis and scalable automation, this role sits at the heart of the Growth & Insights team to safeguard the global digital health of our roster. You will lead the strategy to ensure all digital touchpoints of our artists are perfectly optimised to maximize visibility, deepen engagement, and increase monetization, including Streaming (DSPs), Social Media, and Video platforms. As the primary guardian of our artists’ digital health, you will design the blueprints for a world-class digital footprint. Your mission is to ensure every touchpoint is engineered to capture new audiences, convert passive listeners into superfans, and maximize long-term monetization.

Here you'll get to:

• Build tiered and segmented optimisation frameworks to focus effort where impact is highest

• Develop and roll out playbooks, training, checklists, and governance for label and brand teams

• Lead Artist best practice across Spotify, Apple Music, YouTube, TikTok, Instagram and emerging formats

• Improve metadata, localisation, content planning, archive exploitation, and channel optimisation standards

• Partnering with Tech teams, create scalable systems for scoring, reporting, automation, and operational execution

• Partner with commercial, marketing, product, legal, finance, archive, insights, artists and external partners

• Lead pilots and test-and-learn programmes, converting successful ideas into repeatable business practice

• Present clearly and credibly to artist teams, label leadership, and cross-functional stakeholders

• Stay up to date with DSP features, SEO trends, and platform innovations to continually evolve optimization strategies.

• Implement DSP, YouTube & Social profile optimizations (playlist pinning, SEO bios, metadata) as a key component of campaign planning and audience engagement.

• Build and manage the optimizations within the Trending Tracks process

• Work with local marketing teams to incorporate regional and cultural nuances into curated regional / territory specific optimizations

About you:

• Expert knowledge of DSP, Social & Video ecosystems

• Solid understanding of SEO principles, metadata optimization, and content discoverability as marketing levers.

• Strong communication and collaboration skills to work effectively across local, regional, and global teams

• Ability to analyze platform engagement data and apply insights to marketing campaigns.

• Passion for music & cultural trends

• Experience in asset / IP / brand management within the music / entertainment sector

• Track record leading cross-functional projects

• Deep knowledge of new and emerging technologies, including AI tools

• Relish change with an innovative mindset

We'd love it if you also had:

• Direct Experience optimising content & profiles within the music industry

• Experience working with diverse marketing teams and global campaigns

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound .

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Hybrid

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.