Job Information
Brown-Forman National Account Manager - E-Commerce - Flexible location across the UK in London, United Kingdom
Meaningful Work From Day One
This senior account management position within Brown-Forman UK's On-Trade & Prestige team is crucial for driving our e-commerce performance. You'll be responsible for developing and implementing a robust e-commerce account management strategy to achieve significant commercial growth in volume, value, and visibility across our portfolio, while also cultivating long-term partnerships with key customers. Reporting directly to the E-Commerce Business Manager, you'll collaborate extensively with internal teams (on trade, wholesale, specialist, grocery, customer-marketing, and brand) to define sales, distribution, and promotional goals, and to drive performance in the digital space. You'll also partner with category, supply chain, and finance teams, providing clear insights on e-commerce performance to UK leadership. You will be instrumental in identifying and driving specific initiatives to enhance our digital footprint, optimize product visibility, and execute impactful promotional campaigns across our UK portfolio. Crucially, we're looking for someone with a proven e-commerce track record, a strong understanding of the sector, and the ability to drive growth for a premium portfolio.
What You Can Expect
Owning and driving the Amazon and Master of Malt P&Ls.
Work closely with colleagues in Wholesale to drive greater penetration in this sector.
Identify growth opportunities and accelerate digital transformation.
Lead annual JBP negotiations.
Champion e-commerce internally and externally with key retail partners.
Identify necessary training and resources for e-commerce success and provide specialist digital expertise to brand teams.
Meet or exceed annual volume and SNS targets for all brands within the e-commerce customers.
Maximize new business development opportunities and proactively adapt to market changes.
Develop and communicate the annual customer commercial strategy, aligning it with overall UK goals and KPIs.
Collaborate with sales, marketing, and customer marketing teams on annual promotional plans.
Manage annual budgets closely with the Finance team and ensure product availability with Supply Chain.
What You Bring to the Table
This is a specialist role and requires a minimum 4 years E-Commerce account management experience.
Full understanding of Amazon with essential experience of Amazon’s systems and reporting tools.
Established network of contacts within the relevant customers.
Significant, progressive sales experience, skilled in understanding customer needs and leveraging data for growth.
A strong grasp of the UK trading environment in grocery, on trade wholesale and specialists retail.
Good understanding of global e-commerce trends.
Strong business acumen and P&L management experience.
What Makes You Unique
Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually
Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines
Strong business acumen, judgment, and strategic capabilities
Superior communication skills (listening, presentations, written)
Ability to build strong relationships at all levels with strong stakeholder awareness
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Sales
City: London
State:
Country: GBR
Req ID: JR-00009885