Job Information
Bloom Healthcare Director of Brand, Communication & Storytelling in Lakewood, Colorado
About Bloom Healthcare
Bloom Healthcare is a physician-led, home-based care organization serving patients with complex medical needs. We bring primary care, serious illness care, and hospice together into one integrated model—supporting patients and families over time through continuity, strong relationships, and shared clinical judgment.
As a high-needs ACO, we focus on outcomes that matter most: time at home, quality of life, and responsible stewardship of care. Our culture is grounded in Integrity, Commitment, Innovation, and Excellence, and we believe meaningful work and professional growth should go hand in hand.
Bloom is consistently among the highest performing ACOs, delivering on the coveted Triple Aim of improved care outcomes, patient experience and reduced cost.
Each day, Bloom is responsible for the care of over 10,000 patients across three states and is a recurring Top Place to Work, as recognized by the Denver Post.
Position Summary
Own and elevate Bloom’s brand, voice, and narrative. You will translate real outcomes, patient impact, and organizational wins into clear, credible stories for partners, communities, and teammates.
This role exists because Bloom’s impact has outpaced our ability to tell our story well.
Core Responsibilities:
Brand & Voice
Own Bloom’s brand and narrative across external and internal communications
Ensure consistency, credibility, and a clear “Bloom voice” grounded in outcomes and evidence
Storytelling & Content
Translate complex clinical, operational, and outcomes data into human, compelling stories
Lead content across website, partner materials, internal storytelling, and thought leadership
Leverage AI tools to enhance the efficiency, quality, and scalability of content production
Value Proposition & Messaging
Develop and refine clear, differentiated value proposition messaging across key constituents, including payors, congregate care partners, patients, employees, and referral sources
Ensure messaging is tailored by audience while maintaining a consistent enterprise narrative
Translate clinical, quality, and economic outcomes into compelling, market-facing positioning
External Coordination
Manage and coordinate external partners:
Photographers / photojournalism
Video production
Designers, editors, publications, and PR support as needed
Visibility & Publications
Coordinate Bloom’s presence in publications, press, and earned media
Support leadership with op-eds, interviews, profiles, and public-facing narratives
Advocacy & Government Affairs Support
Assist in developing messaging aligned with Bloom’s advocacy and policy priorities
Support preparation of materials for policymakers, industry groups, and regulatory stakeholders
Collaborate with leadership on clear articulation of positions on key healthcare issues
Reputation Management
Proactively manage and enhance Bloom’s reputation across stakeholders
Monitor external perception (media, digital channels, industry sentiment)
Partner with leadership on communications related to sensitive or high-visibility issues
Cross-Functional Enablement
Equip Growth/Sales with strong storytelling assets without reporting into Sales
Work fluidly across teams, earning trust and fluency in multiple domains
Serve as a thought partner to leadership on how Bloom communicates wins, change, and strategy
This Role Is
Brand-led, outcomes-grounded, evidence-based
High-judgment, low-supervision
Relationship-driven and highly collaborative
Central to Bloom’s shared services model
A foundational leadership role building and shaping the Marketing & Communications function
This Role Is Not
A demand-generation or performance marketing role
A people-management role (at least initially)
A sales reporting function
This role will particularly resonate with candidates who are energized by:
Building and leading a function from inception
Operating at the intersection of strategy, storytelling, and market positioning
Working within a recognized leader in a healthcare segment advancing the Triple Aim (improving patient experience, improving population health, and reducing cost of care)
Translating complex healthcare delivery models into compelling, differentiated narratives
What Success Looks Like
Bloom’s story is clear, consistent, and recognizable across channels
Outcomes and impact are communicated in a way that is trusted and human, not promotional
Partners and community better understand why Bloom is different
Teams feel proud, aligned, and better able to articulate Bloom’s mission and wins
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field
5+ years of experience in brand strategy, storytelling, and communications, with a demonstrated ability to translate complex information into clear, compelling narratives and build consistent, high-impact brand voices across diverse audiences and channels
Healthcare experience is helpful but not required; credibility, curiosity, and storytelling discipline are essential
Core Competencies
Exceptional writer and editor; able to learn and write in Bloom’s voice
Strong storyteller who can translate real outcomes into narrative
Comfortable working directly with senior leaders and clinicians
Experience coordinating external creatives and publications
High EQ, strong judgment, comfortable with ambiguity
The salary for this position is competitive and commensurate with experience. The total compensation pay range for this role in the state of Colorado typically falls between $160,000 - $180,000 annually with the potential for performance-based bonuses and other benefits. Actual compensation may vary based on factors such as qualifications, experience, and location within the state.
Bloom Healthcare only contacts through official channels using the @bloomhealthcare.com domain. We are aware of a fraudulent Gmail account impersonating our recruiting team and have reported it to Google.
Bloom Healthcare only contacts through official channels using the @bloomhealthcare.com domain. We are aware of a fraudulent Gmail account impersonating our recruiting team and have reported it to Google.
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