Job Information
Post Holdings Inc. Associate Media Manager, Strategic Customers in Lakeville, Minnesota
Brand: Post Consumer Brands
Categories: Marketing
Locations: Lakeville, Minnesota
Position Type: Regular Full-Time
Remote Eligible: No
Req ID: 30569
Job Description
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn (http://linkedin.com/company/postconsumerbrands/) or Facebook (https://www.facebook.com/pages/Post-Consumer-Brands/1919490918137560/) for the latest news.
Brand
At Post Consumer Brands, we’ve spent generations showing up for families, starting with breakfast, the most important meal of the day. Our cereals have become a trusted part of daily routines, helping spark conversations, fuel busy mornings, and create everyday moments that bring families closer together, including their furry four-legged family members, who have recently become a part of our story. As families have evolved, so have we. What began at the breakfast table has expanded into snacks, peanut butter, and pet food, because caring for a family means feeding every part of it. With the addition of several iconic pet brands, we’ve extended our purpose: to make high-quality, accessible food for everyone under the same roof.
This phase is still new, and that’s what makes it exciting. As we continue to grow across grocery and pet, we’re looking for people who care about good food, thoughtful work, and the kind of impact that stretches from store shelves to kitchen tables, and food bowls, across the country.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs in emerging retail media for Target, Kroger, Albertson’s, and Dollar General. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is a plus. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities and Accountabilities
Media Planning
Digital media campaign planning, activation, and optimization across retail media tactics
Plan retail media budgets across wide variety of retail media channels including Target, Kroger, Albertson’s, and Dollar General.
Lead retail media capabilities evaluations and provide recommendations for future spend
Media Measurement
Outline measurement goals for media spend across subset of retail partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization
Continuously monitor and analyze programs, improving upon the understanding of audiences and identifying opportunities to increase impact
Creative Strategy
Creative approach and execution for paid media across multiple e-commerce channels
Support creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic Collaboration
Work with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into digital media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media
Qualifications
Education
- BA required. Marketing, Communications, or Journalism preferred.
Experience
2-5 years marketing, media planning, and/or strategy experience
Ecommerce experience required
Digital experience on agency or client side required
Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency : are direct, factual, and straight-forward
Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills
The pay range for this position is $70,386 - $98,541 per year.
Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs in emerging retail media for Target, Kroger, Albertson’s, and Dollar General. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is a plus. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities and Accountabilities
Media Planning
Digital media campaign planning, activation, and optimization across retail media tactics
Plan retail media budgets across wide variety of retail media channels including Target, Kroger, Albertson’s, and Dollar General.
Lead retail media capabilities evaluations and provide recommendations for future spend
Media Measurement
Outline measurement goals for media spend across subset of retail partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization
Continuously monitor and analyze programs, improving upon the understanding of audiences and identifying opportunities to increase impact
Creative Strategy
Creative approach and execution for paid media across multiple e-commerce channels
Support creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic Collaboration
Work with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into digital media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media
Education
- BA required. Marketing, Communications, or Journalism preferred.
Experience
2-5 years marketing, media planning, and/or strategy experience
Ecommerce experience required
Digital experience on agency or client side required
Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency : are direct, factual, and straight-forward
Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills
Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)