Job Information
Publicis Groupe Executive - Programmatic in Kuala Lumpur, Malaysia
Responsibilities
• Plan and execute all programmatic buys across social, display and video platforms.
• Serving clients for tasks such as campaign briefing, programmatic proposal, budget
allocation, campaign monitoring, optimization & analysis.
• Collect data and track the performance of all the buys against set KPIs (CPI, CPL, CPA, PPC etc.)
• Regularly provide analysis on performance against forecasts and making adjustments
as necessary to fulfil the set objectives.
• Work on quarterly business reviews for key clients.
• Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
• Analyse campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization.
• Working with creative teams to identify the creative optimization opportunities and
reduce media wastage.
• Innovating to improve performance, growth and profitability across all channels.
• Keep up-to-date with market trends.
• Share best practices with peers within group.
• Accountability and full ownership for campaign performance and aligned KPIs.
Additional information
Our employee benefits package comprises the following:
? Generous leave entitlements, including birthday leave, rest day and family care leave.
? Office closure for World Mental Health Day 10th October.
? Additional Company closure for all 4 major festive Celebrations
? Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
? Life and personal accident insurance and group hospitalization and surgery.
? A hybrid working schedule and with Friday disconnects.
? Rest Relax & Recharge - office closure last week of December every year.
? Phone Allowance