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With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

The Digital & Marketing Assistant Manager is responsible for the overall digital presence of the hotel and supports the execution of integrated marketing strategies across online channels. He/she is the point of contact for all things social, including Online Reputation Management, content, strategy, and the daily upkeep of active social channels.

To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow: - Excellent communication skills - High level of IT skills, including Excel, PowerPoint, and Word - Proactive approach to meeting deadlines and targets - Excellent organizational and administration skills

What will I be doing ?

As the Digital & Marketing Assistant Manager, you will be responsible for performing the following tasks to the highest standards:

Digital Strategy & Execution

• Support the development and execution of the hotel’s digital marketing strategy in alignment with brand and commercial objectives
• Lead effective content management across all digital channels including hotel website, OTAs, and other online and social media platforms, to ensure accuracy and SEO optimisation
• Coordinate digital campaigns across paid, owned, and earned channels (search, display, social, partnerships) including development of web/online materials
• Monitor campaign performance and provide insights to optimise ROI and conversion

Content & Social Media

• Responsible for building a coherent social media strategy for the hotel that reflects the brand’s tone of voice
• Set up and manage the hotel’s social media accounts, with real-time monitoring of guest comments and replying to them in a timely manner.
• Work closely with creative teams, photographers, and agencies to produce high-quality visual and video assets
• Support influencer and KOL collaborations, ensuring brand alignment and premium positioning

Analytics & Reporting

• Track digital KPIs including website traffic, engagement rates, conversion, and campaign performance
• Prepare monthly reports with actionable insights and recommendations
• Monitor competitive landscape and emerging digital trends within luxury hospitality

Brand & Storytelling

• Uphold brand standards and hotel narrative across all digital touchpoints
• Contribute to storytelling initiatives that highlight the hotel’s design, culinary excellence, wellness, and guest experiences
• Assist in crafting campaign narratives for key launches, seasonal moments, and signature experiences

Collaboration & Coordination

• Work closely with other hotel departments to ensure alignment across campaigns and initiatives
• Ensure compliance with brand and digital guidelines
• Support pre-opening digital milestones, including website launch, content roll-out, and campaign readiness

What are we looking for?

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience (minimum 3 – 5 years) in digital marketing, social media management and content creation, ideally within hospitality, luxury, or F&B.
• Strong understanding of digital platforms, SEO/SEM, social media, and content marketing
• Excellent command of English with strong creative writing skills (additional languages are a plus).
• Strong photography, videography, and editing skills; proficiency with tools such as Adobe Creative Suite, Canva, or equivalent.
• Deep understanding of digital channels, social media trends, analytics, and platform algorithms (Google Analytics, social insights, etc).
• Organized, creative, detail-oriented, and able to balance luxury brand standards with innovative social media storytelling.
• Resourceful, agile and proactive, with the ability to manage multiple projects in a fast-paced environment.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands (http://jobs.hiltonworldwide.com/our-brands/index.php) . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

Job: Sales and Marketing

Title: Digital & Marketing Assistant Manager - (Pre-Opening) Waldorf Astoria Kuala Lumpur

Location: null

Requisition ID: HOT0CG27

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