Job Information
Cognizant Ad Operations Specialist (Programmatic Advertising) in Kuala Lumpur, KL-Level 30, Malaysia
Job Description
The Ad Operations Specialist will be responsible for executing and managing the end to end lifecycle of advertising campaigns across the Client's proprietary ad platforms. This includes media plan review trafficking QA reporting and optimization for both direct IO and programmatic campaigns. The role demands precision speed and proactive communication to ensure campaigns meet the Client's standards for quality compliance and performance.
Key Responsibilities
Review and QC media plans build orders in the Client's proprietary ad server
Handle creative asset submission and metadata entry
Trafficking campaigns including tag implementation targeting setup and frequency capping
Conduct thorough QA checks prelaunch and during campaign flight
Activate campaigns and monitor pacing flagging risks proactively
Generate and deliver performance reports and billing reconciliations
Collaborate with global teams and support 24/7 operations across time zones
Required Skills Experience
Proficiency in ad servers and DSPs Required Skills Experience DSPs eg (Google Ad Manager DV360 TTD Yahoo DSP Amazon DSP)
Experience with trafficking tools and reporting platforms
Familiarity with workflow and CRM tools Jira Salesforce
Understanding of CTV/OTT video and display ecosystems
Collaboration Communication Effective stakeholder engagement proactive issue resolution and seamless workflow integration
Nice to Have Skills
Superior analytical skills with knowledge of Tableau, advanced excel, Looker studio and other BI tools, desirable.
Advanced knowledge of server side tracking, clean rooms, DMP, data collaboration, data security and data privacy laws.
Able to pick up the workload with minimal supervision
Able to work closely with external and internal stakeholders across multiple regions
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.