Job Information
Rock River Corp. Marketing Manager in Indian River, Michigan
We're seeking a creative, organized Marketing Manager to support a parent company overseeing four distinct businesses in a highly seasonal small town. This role is focused on building local awareness, driving foot traffic to physical locations, and growing an engaged digital community year-round.
This position is highly flexible: hybrid remote work and part-time arrangements are both possibilities to reflect the seasonal nature of the business.
Key Responsibilities
- Create and publish original, on-brand content for lnstagram and Facebook across multiple businesses
- Plan and execute seasonal marketing strategies that align with tourism cycles and local events
- Respond to social media messages, comments, reviews, and customer questions in a timely professional manner
- Collaborate on website updates, design improvements, and content optimization to increase user engagement and conversions
- Support website engagement initiatives such as promotions, event highlights, email sign-ups and calls-to-action
- Design and coordinate printed marketing materials including in-store signage, menus, flyers, and promotional pieces
- Ensure visual and messaging consistency across digital, print, and in-person customer touchpoints
- Highlight in-store experiences, promotions, and community connections to increase physical foot traffic
- Maintain a consistent brand voice while adapting content for each business
- Track engagement and performance metrics and adjust strategies accordingly
Qualifications
- Experience managing social media for small businesses
- Familiarity with website platforms, basic design principles, and user engagement best practices
- Experience creating or coordinating printed marketing materials
- Strong writing, visual storytelling, and content planning skills
- Comfortable engaging directly with customers online
- Understanding of local marketing, tourism, or seasonal business cycles preferred
- Organized, self-motivated, and able to manage multiple brands simultaneously