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Rock River Corp. Marketing Manager in Indian River, Michigan

We're seeking a creative, organized Marketing Manager to support a parent company overseeing four distinct businesses in a highly seasonal small town. This role is focused on building local awareness, driving foot traffic to physical locations, and growing an engaged digital community year-round.

This position is highly flexible: hybrid remote work and part-time arrangements are both possibilities to reflect the seasonal nature of the business.

 

Key Responsibilities

  • Create and publish original, on-brand content for lnstagram and Facebook across multiple businesses
  • Plan and execute seasonal marketing strategies that align with tourism cycles and local events
  • Respond to social media messages, comments, reviews, and customer questions in a timely professional manner
  • Collaborate on website updates, design improvements, and content optimization to increase user engagement and conversions
  • Support website engagement initiatives such as promotions, event highlights, email sign-ups and calls-to-action
  • Design and coordinate printed marketing materials including in-store signage, menus, flyers, and promotional pieces
  • Ensure visual and messaging consistency across digital, print, and in-person customer touchpoints
  • Highlight in-store experiences, promotions, and community connections to increase physical foot traffic
  • Maintain a consistent brand voice while adapting content for each business
  • Track engagement and performance metrics and adjust strategies accordingly

Qualifications

  • Experience managing social media for small businesses
  • Familiarity with website platforms, basic design principles, and user engagement best practices
  • Experience creating or coordinating printed marketing materials
  • Strong writing, visual storytelling, and content planning skills
  • Comfortable engaging directly with customers online
  • Understanding of local marketing, tourism, or seasonal business cycles preferred
  • Organized, self-motivated, and able to manage multiple brands simultaneously
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