Job Information
Meta Business Marketing Director, Greater China in Hong Kong, Hong Kong
Summary:
International Marketing (IM) at Meta focuses on accelerating company results by unlocking the full potential of markets outside of North America. More than 90% of our 3Billion+ daily users and more than 50% of our revenue are attributed to international. In addition, it represents a large-scale opportunity for continued growth. We deliver these results by activating local experiences at a global scale, leveraging our expertise across business, consumer, and creator audiences. We have an exciting opportunity to lead the Business Marketing team for the Greater China Region (GCR). We’re seeking a leader who is a tenured marketing executive, an independent & culturally-aware leader for this diverse region, who can inspire the team to do their best work. You will harness your experience, perspective and capabilities - in close partnership with key stakeholders such as Sales, Communications, Policy, Product, Creative and Media - to deliver exceptional business results. In this role, you will work as part of the overall IM APAC team, in close collaboration with XFN partners, peers and teams in EMEA and Latam, and global Business Marketing partners to advance IM’s long term goals.
Required Skills:
Business Marketing Director, Greater China Responsibilities:
Lead the development of marketing strategies and plans that unlock growth opportunities for Meta’s business solutions in GCR
Represent GCR in global workstreams, advocating for regional needs and driving key strategies on behalf of the region and the company
Drive roadmap development and lead the execution against goals across business marketing in the region, always focusing on the biggest opportunities
Develop strong relationships with key stakeholders while independently representing the marketing perspective, acting as a valued partner
Build, lead, and develop a high-performing team. Foster a culture of innovation, continuous improvement, and accountability
Serve as a marketing thought leader externally, and internally across the marketing teams at Meta. Model and inspire a founder mindset
Manage budgets and resources to maximize impact and efficiency e.g. Opex, Headcount
Drive operational excellence by fostering the adoption of AI in all we do, driving productivity gains, simplifying processes and removing barriers, enabling teams to move fast
Minimum Qualifications:
Minimum Qualifications:
15+ years experience in a marketing leadership role
Proven track record of leading successful cross-functional programs and teams
Proven experience in the GCR region, evidencing understanding of local market dynamics and cross-border opportunities
Demonstrated ability to set direction, build plans, and coach teams for success
Demonstrated creativity, analytical rigor, and marketing expertise
People management experience shaped by promoting inclusion and encouraging varied perspectives across the team
Preferred Qualifications:
Preferred Qualifications:
Professional working proficiency in English and Mandarin as this role will engage with stakeholders whose usual business language is English and/or Mandarin
B2B experience within a highly matrixed, global organization
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Industry: Internet