Job Information
GoTo Ad & Marketing Copywriter in Guatemala City, Guatemala
Job Description
Where You’ll Work: Guatemala City, Guatemala
Marketing at GoTo
Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. We leverage the latest in AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren’t just encouraged—they’re expected. Join us to help reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do.
Your Day to Day
As a Copywriter, you would be working on
Writing and executing brand- and product-level copy across channels , including short-form ad copy (digital display, video, audio, social) and occasional longer-form content (web copy, blogs, eBooks, infographics)
Concepting and developing creative marketing campaign ideas that are unique, emotionally resonant, and strategically sound.You’llthinkboth visually and verbally from high-level concept through execution
Evolving and stewarding our brand voice , bringing compellingbrandand productstories to life acrosschannelswhile ensuring consistency with brand messaging, positioning, and tone guidelines
Collaborating and presenting ideas across teams , confidently sharing your work, engaging in constructive feedback, and contributing strategic thinking within a complex marketing organization
What We’re Looking For
As a Copywriter , your background will look like
Bachelors Degree in a related field (Marketing, Business Administration, Digital Marketing, Advertising, etc)
2–4 years of experiencein a copywriting or similar role within a fast-paced creative, marketing, or brand environment
Proven experience writing across multiple mediums, including social, digital display, video, audio, and longer-form content
Experience developing and presenting creative ideasto internal stakeholders and/or external partners
Astrong portfoliodemonstratingstrategiccampaign-levelthinking and results, including the ability to apply performance insights or metrics to improve creative work
Highly self-motivated with excellent written and verbal communication skills, able to manage deadlines, collaborate cross-functionally, and consistently deliver high-quality work
Availability with working hours overlapping EST ( +/-3hours )
Navigating complex orgs, connecting creative to business outcomes
Advanced communications skills in English both written and spoken (C1+)
What We Offer
At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programs
Paid holidays, volunteer time off, and quarterly self-care days and no meeting days
Tuition and reading reimbursement programs to support your continuous learning and professional growth
Thrive Global Wellness Program, Confidential Employee Assistance Program (EAP)
Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.
At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.
At GoTo, we’re shaping the future of work—driven by curiosity, innovative thinking, and a passion for solving real challenges. As the leader in cloud communications and IT, our solutions are built for what’s next and guided by a relentless focus on customers. Our culture thrives on diverse perspectives, ownership, and a growth mindset that fuels continuous learning and adaptation. Here, collaboration and authenticity spark new ideas and drive real action—so your impact is seen, felt, and valued. Join GoTo to build what’s next and accelerate your journey alongside teammates who turn possibility into reality.
GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.