Job Information
KI Product Marketing Manager in GREEN BAY, Wisconsin
JOB REQUIREMENTS: At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we\'ve positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers\' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That\'s why we say we offer far more than furniture. We\'re Furnishing Knowledge. We\'re looking for a Product Manager who owns outcomes, not just activities-someone who is curious, proactive, and motivated to turn insight into progress. This role sits at the intersection of product strategy, market intelligence, and execution. You\'ll own product categories end-to-end, from identifying opportunities to guiding development, launch, lifecycle decisions, and growth. This position will work from KI\'s Corporate Office in Green Bay, WI. In this role, you will serve as the voice of the market and the champion for your product categories, guiding both new and existing offerings to success. You\'ll collaborate across Design, Development, Manufacturing, Sales, and Marketing to ensure our products solve real customer needs, stand out in the marketplace, and fuel longterm business growth. What You\'ll Do Own product category success by leading strategy, development, and gotomarket execution for both new products and existing lines. Research and analyze the market through competitive analysis, customer and dealer feedback, sales insights, client meetings, and category gap assessments. Translate insights into action by partnering with Design, Development, and Manufacturing teams to define differentiated product features, benefits, and innovations. Develop compelling gotomarket strategies, including product positioning, pricing, messaging, and launch plans for new products and line extensions. Enable and support the sales team by delivering product training and creating effective sales tools that clearly communicate value propositions. Provide competitive intelligence that strengthens sales conversations and marketing campaigns. Manage product lifecycles, identifying growth opportunities, optimizing assortments, and making recommendations on legacy product improvements or discontinuation. Lead value analysis and engineering efforts to enhance existing products while balancing cost, performance, and customer value. What You Need to Succeed Bachelor\'s degree in Business, Marketing,... For full info follow application link. KI is an Equal Opportunity Employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/6240CBA999C4483A Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.