Job Information
Manulife Senior Business Systems Analyst – IT Product in Boston,
Are you a self-starter who thrives on details and curiosity, passionate about delivering quality systems to support marketing technology? We are seeking a talented and experienced Data Business Systems Analyst to join our dynamic team. You will work closely with cross-functional teams to deliver transformative and impactful digital solutions.
Join the Marketing Technology team to support the evolution of personalization utilizing data from Admin systems, Data Lake, Customer Data Platform and Marketo.
This role offers a dynamic opportunity to collaborate with various partners to elicit and understand business needs. The Data Business Systems Analyst (BSA) will act as a key liaison between business and technology, translating data specifications into actionable technical requirements and ensuring successful delivery of system functionalities and product development.
Office location: Boston - USA (primary), Toronto - Canada (alternative)
Work Arrangement: Hybrid – 3 days in office, 2 days from home; Remote working arrangement is not available;
Position Responsibilities:
Partner with Product Owners, Engineers, Data Architects, Marketing Operations, and cross-functional business partners to define Epics, Features, and detailed User Stories that support digital marketing, customer engagement, and data activation capabilities.
Translate marketing strategy, customer experience requirements, and preference/consent policies into clear technical requirements, data models, and system integrations across the MarTech ecosystem.
Collaborate with engineering and QA teams to develop and execute test strategies, acceptance criteria, and test plans to validate data flows, customer journeys, audience segmentation logic, and system enhancements.
Lead test planning and execution across system, integration, regression, and user acceptance testing, ensuring accuracy of customer data, segmentation, and campaign orchestration outcomes.
Analyze complex data transformations, audience logic, customer lifecycle rules, and platform configurations to identify issues, diagnose root causes, and recommend scalable solutions.
Work closely with internal technology teams and external vendors to ensure MarTech platforms integrate seamlessly with enterprise data sources, CRM systems, and analytics environments.
Support customer data governance in alignment with enterprise data and technology strategy.
Manage multiple initiatives concurrently across marketing, data, and engineering teams—navigating ambiguity with a customer-centric, data-driven mindset.
Create and maintain documentation for data mapping flows, technical designs, business rules, MarTech configurations, and release deliverables to ensure transparency and maintainability.
Required Qualifications:
Strong understanding of modern Marketing Technology ecosystems, including customer data management, audience segmentation, preference/consent management, and digital activation platforms.
Minimum 5 + Years of Experience in Marketing, Insurance or Banking and Financial sectors.
5–6 years of progressive business analysis experience supporting medium to large-sized projects.
Experience working in Agile/Scrum environments, including backlog refinement, user story development, and sprint delivery.
Proficiency in systems analysis, data analysis, systems design, and testing methodologies; ability to translate business marketing goals into technical workflows and data requirements.
Data Lineage: Mapping data from operational databases to key business applications (front-end)
Data Analysis: "Reading" a database to look for common data points to find logical points and requirements for logic and necessary joints between flat RDBMS tables
SQL Proficiency: Complex joins, window functions, CTEs, aggregation, set operations, and performance considerations.
Relational Database Skills: Indexing, transactions, isolation levels, partitioning, and query optimization basics.
Proficiency with Microsoft Office, JIRA, and MarTech/AdTech-related tools; SQL or data profiling experience is highly desired.
Strong analytical and organizational skills with the ability to support multiple concurrent projects across marketing and technology domains.
Effective communication skills with the ability to align data, engineering, and marketing stakeholders across geographically dispersed teams.
Ability to work independently while also thriving in highly collaborative, cross-functional environments.
Demonstrated ability to leverage emerging technologies including Generative AI to enhance requirements development, data analysis, documentation, and marketing workflow optimization.
Ability to manage competing priorities and adapt to the pace and evolution of digital marketing and data platforms.
Awareness of organizational dynamics, informal networks, and cross-functional dependencies that influence marketing and data outcomes.
Proven ability to lead analysis efforts, mentor junior analysts, and influence cross-functional teams.
Demonstrated ability to work independently and collaboratively across teams.
Foundational knowledge of system design, data mapping and testing processes.
Preferred Qualifications:
- Bachelor’s degree in a related field
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
#LI-JH
The role being advertised is an existing vacancy.
關於宏利和恒康
宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽 https://www.manulifeim.com/institutional/tw/en .
宏利是平等機會僱主
在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。
我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 hr@manulife.com 。
Referenced Salary Location
Boston, Massachusetts
Working Arrangement
混合式
Salary range is expected to be between
$107,450.00 USD - $199,550.00 USD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .
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Company: John Hancock Life Insurance Company (U.S.A.)