Job Information
Pet Nutrition Senior Sales Analyst - Dollar General in Franklin, Tennessee
The Senior Sales Analyst position plays a critical role in enabling customer teams to drive business performance across both digital and physical retail channels. This role translates data into actionable insights that support strategic decision-making across assortment, pricing, promotion, forecasting, and trade investment. It exists to ensure that customer plans are informed by strong analytical rigor and aligned with Mars Pet Nutrition's growth objectives.
Key Responsibilities:
1. Business Analysis & Insight Development
Analyze business performance across key metrics (sales, supply, margin, share, households) using multiple data sources (e.g., Nielsen, 1010Data).
Identify trends, risks, and opportunities across item-level performance, promotions, new item launches, OOS exposure, and competitive activity (including digital scrapes).
Develop actionable insights with clear narratives – articulating the “what,” “so what,” and “now what” to guide strategic decisions.
Support ad-hoc storytelling; maintain clean attribution and leverage insights to support customer-facing narratives.
2. Forecasting & Item Portfolio Management
Provide detailed forecasting support by analyzing consumption run rates, distribution shifts, display changes, and new item loads (CER).
Partner with Demand and Supply teams to influence forecast accuracy and ensure sufficient inventory flow across Omni channels.
Manage and maintain item portfolio including attribution, system setup, cost/OI changes, and SKU/distribution risk analysis.
Samples Management – Retailer reset samples, innovation mock-ups and ad-hoc requests.
3. Promotional & Digital Strategy Support
Support promotional ideation, planning, and post-event analysis.
Manage tracking tools for promotional and display execution, ensuring retail partner connectivity and timely updates.
4. Reporting & Performance Measurement
Deliver regular reporting including consumption performance recaps, modular and feature performance, competitive recaps, and customer meeting insights.
Prepare data and presentations for key customer milestones such as PBRs (Period Business Reviews), QBRs (Quarterly Business Reviews), JBP, and other customer needs.
Build dashboards or tools that improve visibility and decision-making across internal and external stakeholders.
5. Operations & Process Improvement
Manage operations-related tasks such as Compass/Financial system upkeep, DG new item submissions, and price change processing.
Identify and implement process improvements that drive data quality, efficiency, and actionable output.
Ensure data readiness for internal systems and customer requirements.
6. Internal & External Stakeholder Collaboration
Build strong working relationships with cross-functional teams including Demand, Supply, Sales Strategy, Revenue Growth Management (RGM), and Category Management.
Represent the analyst function in meetings, planning cycles, and customer engagements.
Minimum Qualifications:
2–3+ years of experience in business analytics, category management, commercial planning, or customer development (preferably in CPG or retail).
Direct experience working with syndicated data systems (Nielsen, etc.), retail portals, and internal sales forecast and financial management tools.
Experience in customer presentation building/storytelling.
Bachelor's degree or above
Skills & Capabilities:
Advanced analytical skills with ability to interpret data, uncover insights, and make strategic recommendations.
High proficiency in Excel and PowerPoint
Strong communication and presentation skills; able to influence stakeholders and present findings clearly
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Comfortable with ambiguity and adaptable to evolving business needs.
Qualifications Action Oriented; Manages Complexity; Communicates Effectively; Ensures Accountability; Plans and Aligns; Collaborates
Req ID R151573