Job Information
Chegg Inc. Director of Marketing, Chegg Skills in Frankfort, Kentucky
Job DescriptionThe OpportunityChegg Skills is building the next chapter of Chegg. We sit at the intersection of workforce upskilling, career mobility, and outcomes-driven learning.This role exists to create demand across multiple channels, and help turn Chegg Skills into a clearly understood, trusted, and desired brand for learners, employers, and partners.We are looking for a Head of Marketing who is equal parts strategist, builder, and doer - someone who can think big, move fast, and execute relentlessly in an ambiguous environment.Why This Role MattersThis is a chance to shape a brand at an inflection point. You will not inherit a finished system. You will help build it.The impact of this role will be visible, measurable, and meaningful.If you are looking for comfort, this is not it. If you are looking for ownership, influence, and the chance to build something real, this is.What You'll OwnBrand & PositioningDefine and evolve the Chegg Skills brand with clarity and convictionCreate clear brand delineation between Chegg Skills and Chegg's legacy consumer businessEstablish a narrative that earns trust with learners, employers, and institutional buyersOwn messaging architecture, voice, tone, and positioning across all channelsBuild credibility in a space crowded with noise, skepticism, and look-alike competitorsDemand Generation & GrowthDrive measurable demand and pipeline across:Direct-to-consumer learnersB2B buyers (employers, institutions, partners)Channel and marketplace partnersDesign and execute campaigns that generate awareness, leads, and revenueBalance brand building with performance marketing, without sacrificing eitherBuild strong content, lifecycle, and go-to-market motions that scaleStrategy & SpeedDevelop a clear marketing strategy tied to business goals and revenue outcomesRapidly test, learn, and shift strategy as the market evolvesMake smart bets with imperfect data and adjust quicklyBring order where needed, without slowing momentumSales & Revenue PartnershipOperate as a true partner to Sales, not a downstream service functionAlign on ICPs, buyer journeys, enablement, and feedback loopsHelp create the conditions for sales success through clarity, credibility, and demandBe comfortable in healthy tension and shared accountabilityLeadership & ExecutionBuild and lead a high-performing, low-ego marketing teamBe hands-on and willing to get in the weeds when neededSet standards, processes, and operating rhythms that actually workCreate a culture of ownership, creativity, accountability, and speedWho You AreYou have led marketing in high-growth, ambiguous environments, ideally where brand transformation was requiredYou know how to build brand and generate demand at the same timeYou are creative, but grounded in execution and resultsYou are strategic, but not precious about plansYou are process-oriented, but never process-boundYou are scrappy, resourceful, and biased toward actionYou are comfortable operating inside a larger company while building something that feels like a startupYou thrive when the answer is not obvious and the path is not linearWhat Great Looks Like in This RoleThe market clearly understands what Chegg Skills is and why it mattersChegg Skills has its own identity, credibility, and momentum, distinct from big CheggSales has consistent, high-quality demand and clear positioning to sell againstPartners see Chegg Skills as a serious, differentiated playerThe marketing team moves fast, learns fast, and ships real workStrategy and execution stay tightly connected to business outcomesThe base salary pay range for this position is $195,000 to $285,000. Although this range represents the full range for the position, the actual pay will vary within this range based on geographic location, job type, professional experience, and other factors. In addition, Chegg offers a comprehensive benefits plan for eligible employees, including medical, dental, vision, life and supplemental life insurance, short-and long-term disability, mental health support, parental leave, paid time off, paid holidays, 401(k) with matching contributions, Flexible Spending Account (FSA) and Health Savings Account (H.S.A.) options, an Employee Stock Purchase Plan, and other benefits found at: https://www.chegg.com/about/working-at-chegg/benefits/.Why do we exist?Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Chegg Skills, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.Video ShortsLife at Chegg: http://youtu.be/Fwf90zgaOLAChegg Corporate Career Page: https://jobs.chegg.com/Chegg India: http://www.cheggindia.com/Chegg Israel: http://www.chegg.com/about/working-at-chegg/israel/Chegg Skills: https://www.chegg.com/skillsChegg out our culture and benefits!http://www.chegg.com/about/working-at-chegg/benefits/Chegg is an equal opportunity employerApply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjQ1OTQyLjEzMjUzQGNoZWdnY29tcC5hcGxpdHJhay5jb20