Job Information
HTC Global Services Inc Salesforce Technical Lead – Sales & Marketing Cloud in Fort Myers, Florida
Salesforce Technical Lead – Sales & Marketing Cloud
We are looking for a hands-on Salesforce Technical Lead with deep expertise in Sales & Marketing Cloud. This role will lead the design and implementation of customer engagement, campaign automation, and marketing intelligence solutions across the Salesforce ecosystem. The ideal candidate will bring strong knowledge of Salesforce LWC and Apex development and Marketing Cloud Connector configuration, AMP scripting, hands on with Journey Building, Campaign Management, and experience configuring reports on Marketing Cloud Intelligence.
Key Responsibilities:
Lead architecture and technical delivery for Sales & Marketing Cloud solutions
Design and configure scalable customer engagement journeys, segmentation, personalization, and campaign execution processes
Provide hands-on leadership in:
Marketing Cloud Connector
HTML / JavaScript Template development for Marketing Emails
AMPscript
LWC
APEX
Journey Builder
Marketing Cloud Intelligence
Collaborate with business and technical teams to define marketing automation strategies and data-driven engagement solutions
Ensure best practices for subscriber management, data quality, deliverability, personalization, and campaign operations
Design integrations between Marketing Cloud and Sales Cloud and/or Service Cloud
Lead technical reviews, solution documentation, and release planning
Support reporting, dashboards, analytics, and performance insights across campaigns and customer journeys
Mentor team members on Marketing Cloud capabilities, development standards, and operational excellence
Required Qualifications:
At least 7+ years of Salesforce experience,
Including 2 years of strong experience in Marketing Cloud
Proven experience in a Technical Lead or senior marketing technology lead role
Strong hands-on expertise in:
Prefer, at least 2 full cycle implementations with marketing Cloud
LWC
APEX
Marketing Cloud Connector
HMTL, CSS and a modern JS framework like React
AMPscript
Journey Builder
Campaign Management
Experience integrating Marketing Cloud with Sales Cloud and/or Service Cloud
Ability to define and enforce best practices across technical design, campaign execution, and platform governance
Strong communication and stakeholder engagement skills
Preferred Qualifications:
• Salesforce Developer I certification
• Experience with Contact Builder, Email Studio, Automation Studio, Mobile Studio, and integrations
• Salesforce certifications such as Marketing Cloud Email Specialist, Marketing Cloud Consultant, Administrator, Sales Cloud Consultant, Service Cloud Consultant
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