Job Information
Zimmerman Advertising Media Planning Director in Fort Lauderdale, Florida
Overall Objective
The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities
Learns all phases of the Automotive clients’ marketing objectives.
Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
Make presentations directly to client senior executives and associated client team members.
Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
Prepares media authorizations per approved plans/project requests.
Prepares budget recaps for clients.
Trains and supervises supervisors, planners and assistants in all media channels
Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.
Develop POVs as needed in response to Automotive client needs or requests
Ensures relationships with account teams are harmonious and productive
Regularly meets with stakeholders to ensure alignment
Regularly meets with direct reports to provide feedback and coach/develop team
Requirements
Bachelor’s degree in related field or equivalent experience
8-10+ years media planning experience within an Advertising/Marketing Agency
Must have experience supporting Automotive clients
Prior experience in a supervisory role
Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
Proven ability to develop high quality media strategies that drove results
Experience negotiating short and long-term contracts with vendors
MS Office: Internet Explorer, Excel, Word and PowerPoint
Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)
Required SkillsRequired Experience