Job Information
The Hertz Corporation Manager Loyalty Analytics & Performance in Estero, Florida
A Day in the Life:
As the Manager of Loyalty Analytics & Performance, you are the analytical engine behind Hertz’s global loyalty programs across Hertz, Dollar, and Thrifty. You lead all performance measurement, insights, and reporting, owning the frameworks that drive active member growth. Each day, you’ll transform data into strategic direction: identifying opportunities for new member acquisition, deepening retention, optimizing loyalty revenue, and guiding the evolution of Hertz’s next‑generation loyalty offering.
Your insights will directly shape program design, benefits strategy, customer experience enhancements, and executive‑level decision‑making. This is a high‑visibility, high‑impact role at the center of our customer growth ecosystem.
What You’ll Do:
Analytics & Performance Ownership
Lead all analytics, reporting, and performance management for Hertz’s global loyalty portfolio across Hertz, Dollar, and Thrifty.
Own KPI frameworks measuring enrollment, activation, retention, loyalty revenue, and member engagement.
Maintain weekly, monthly, and quarterly reporting packages delivered to senior leadership.
Insight Generation & Strategy Support
Provide data‑driven insights that inform Hertz’s revamped loyalty program design, benefits strategy, qualification criteria, and member experience improvements.
Identify trends, member behaviors, and program friction points; drive recommendations for growth.
Growth & Optimization
Build and optimize predictive models, segmentation strategies, and performance dashboards that unlock upsell, retention, and reactivation opportunities.
Partner with cross-functional teams (CRM, Digital, Marketing, Product, IT) to measure end‑to‑end impact of lifecycle, email, and personalization initiatives.
Translate complex analytical stories into clear narratives for executives.
Effectively and efficiently manage program costs in order to deliver all activations on or ahead of budget
Program & Vendor Support
Support vendor performance evaluation and analytical deliverables.
Ensure accuracy and consistency of loyalty program KPIs across systems and reporting environments
What We’re Looking For:
Bachelor’s degree in business, marketing, or related field required
5+ years in analytics, loyalty, CRM, digital marketing, consulting, or related field required.
Expertise with analytics tools (SQL, Tableau/Power BI, Snowflake, Adobe/GA, or similar), required.
Strong understanding of customer lifecycle, retention, and loyalty economics.
Ability to synthesize complex data into compelling business recommendations.
Experience supporting or analyzing large‑scale loyalty or membership programs preferred. (Storytelling with data)
Strong communication skills; comfortable presenting to senior leadership including C-suite level if needed.
Analytical and critical thinking
Business acumen in loyalty and customer growth
Stakeholder management
Ability to distill insights into strategic recommendations
Detail orientation and data quality rigor
Ability to keep a positive attitude in a fast-paced environment.
Excellent organization, time management, delegation, and prioritization skills.
Courageous leadership and accountability.
What You’ll Get:
Up to 40% off any standard Hertz Rental
Paid Time Off
Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Paid Parental Leave & Adoption Assistance
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
Perks & Discounts –Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran