Job Information
Robert Half Digital Product Manager in Encino, California
Description
Job Title: Senior Technical Product Manager (Adobe Target/AJO)
Location: Greater Encino Area (Hybrid – 3 days onsite)
Compensation: $140,000 – $160,000 base salary + discretionary bonus
Reports To: Director of Engineering
Position Overview
We are seeking a highly technical and hands-on Senior Technical Product Manager with deep expertise in Adobe Target to lead digital personalization and experimentation initiatives. This role is focused on execution—owning the day-to-day implementation of A/B testing, audience segmentation, and personalized guest experiences.
This is not a strategy-only or presentation-heavy role. The ideal candidate thrives in a technical environment, enjoys working directly within tools, and is eager to expand their skillset across Adobe Experience Cloud products.
Key Responsibilities
Digital Personalization & Testing
Configure, launch, and manage Adobe Target activities, including A/B testing, multivariate testing (MVT), automated personalization, and recommendations.
Implement and manage personalized user journeys and campaigns.
Build and deploy audience-based experiences using profile scripts and segmentation strategies.
Develop scalable frameworks for experimentation and personalization programs.
Stay current with platform updates and continuously introduce new capabilities.
Technical Ownership
Serve as the subject matter expert for Adobe Target and personalization tools.
Work hands-on with code and technical configurations to execute tests and experiences.
Collaborate with engineering and data teams to ensure proper integration with data layers, APIs, and customer data platforms.
Cross-Functional Collaboration
Partner with UX/UI, marketing, analytics, and engineering teams to define and execute personalization strategies.
Align marketing campaigns with experimentation and personalization efforts.
Foster strong working relationships to ensure smooth execution across teams.
Measurement & Optimization
Analyze testing and personalization performance to generate insights.
Track key metrics such as engagement, conversion, and lift.
Continuously optimize based on data and user behavior.
Enablement & Mentorship
Guide stakeholders on best practices for experimentation and personalization.
Support broader adoption of Adobe tools and capabilities across the organization.
This role is ideal for someone who enjoys building, testing, and optimizing digital experiences in a hands-on capacity while continuing to grow within a dynamic and evolving technology environment.
Requirements
Required Qualifications
Bachelor’s degree in Computer Science, Business, Marketing, or a related field.
7+ years of digital product management experience, including at least 3 years focused on A/B testing and personalization.
Deep, hands-on expertise with Adobe Target and Adobe Journey Optimizer, including:
Profile scripts
Audience segmentation
MBOX and customer attributes
Strong technical proficiency with JavaScript, HTML, CSS, APIs, and debugging tools.
Experience working with data layers, Web SDKs, and analytics platforms.
Ability to read, understand, and work with code.
Proven ability to take initiative, adapt quickly, and learn new technologies.
Preferred Qualifications
Familiarity with Adobe Experience Platform, Real-Time CDP, and tag management systems.
Relevant Adobe certifications (Business Practitioner or Developer).
Exposure to data engineering workflows and front-end development practices.
Strong communication and stakeholder management skills.
For immediate consideration, Apply Now and Direct Message Reid Gormly on LinkedIN
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