Job Information
Robert Half Lead Generation Manager in Eden Prairie, Minnesota
Description We are looking for a Lead Generation Manager to join a manufacturing organization in Eden Prairie, Minnesota on a Contract basis. This position is responsible for building a strong pipeline by identifying prospective customers, engaging early-stage opportunities, and advancing sales-ready leads to the sales team. The role works closely with sales and marketing partners to strengthen conversion outcomes through thoughtful outreach, accurate tracking, and ongoing performance analysis.
Responsibilities:
• Build and maintain targeted prospect lists by researching companies and contacts that align with the ideal customer profile.
• Assess inbound and outbound leads against established qualification standards before transferring sales-ready opportunities to the sales team.
• Oversee lead records, outreach activity, and pipeline updates within CRM and marketing platforms to ensure reliable data quality.
• Partner with sales and marketing stakeholders to improve campaign targeting, strengthen lead quality, and increase conversion rates.
• Monitor lead generation results and prepare regular reporting on activity levels, pipeline contribution, and key performance indicators.
• Experiment with messaging, channel strategy, and audience segmentation to improve response rates and overall campaign effectiveness.
• Support digital demand generation efforts by coordinating outreach initiatives tied to broader media and marketing campaigns. Requirements • 1–3 years of experience in lead generation, sales development, demand generation, or a closely related function.
• Hands-on experience with CRM or marketing automation platforms such as HubSpot, Salesforce, or similar tools.
• Strong written and verbal communication skills with the ability to engage prospects professionally and clearly.
• Proven ability to research organizations and contacts to create focused outreach lists.
• Strong organizational skills with the ability to manage priorities, follow processes, and work toward measurable targets.
• Familiarity with demand generation strategy, digital analytics, and campaign performance measurement.
• Experience supporting digital media campaigns and programs designed to drive lead generation. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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