Job Information
LEGOLAND General Manager in East Rutherford, New Jersey
What you'll bring to the team
Role Summary
The General Manager is responsible for leading the overall performance, strategy, and day-to-day operations of a single attraction or multi-site cluster. This role is accountable for delivering sustainable EBITDA growth, driving market share, and ensuring exceptional guest experiences that align with Merlin’s global standards.
As a visible and influential leader, the General Manager fosters a high-performing, guest-first culture, ensuring teams are engaged, empowered, and consistently delivering memorable, world-class experiences.
Key Accountabilities
Commercial Performance & Strategy
Own full P&L accountability, driving revenue growth, profitability, and long-term financial performance
Develop and execute commercial strategies to increase visitation, market share, and yield across all channels
Optimize pricing, promotions, and trading performance to maximize revenue per capita (RPC)
Identify and activate new revenue opportunities and growth levers
Operational Excellence
Lead day-to-day operations to ensure efficiency, productivity, and delivery of best-in-class standards
Ensure optimal staffing models and operational readiness across all functions
Deliver capital projects on time, on budget, and aligned to ROI expectations
Drive continuous improvement and operational innovation
Guest Experience & Brand Leadership
Champion a guest-first culture, ensuring every visitor has a memorable experience
Act as a brand ambassador, protecting and enhancing Merlin’s reputation
Utilize guest insights and data to improve satisfaction and overall experience
People Leadership & Culture
Build, develop, and inspire high-performing, customer-centric teams
Drive employee engagement, retention, and succession planning
Lead all talent processes, including performance management, DEI&A, and wellbeing initiatives
Embed Merlin values into daily behaviors and decision-making
Stakeholder & Partnership Management
Develop strong partnerships with local communities, businesses, and stakeholders
Collaborate across a global, matrixed organization to deliver strategic objectives
Support and implement Merlin-wide initiatives and best practices
Health, Safety & Compliance
Lead a culture of safety excellence, ensuring full compliance with all health, safety, and security standards
Maintain robust risk management, business continuity, and crisis response plans
Qualifications & Experience
Experience & Skills
Proven leadership experience managing a complex, high-volume operational business
Strong commercial acumen with a track record of delivering EBITDA and revenue growth
Experience in P&L ownership, pricing strategy, and performance optimization
Ability to leverage data and customer insights to drive decision-making
Skilled in leading cross-functional teams and influencing stakeholders
Experience in developing talent pipelines and high-performance cultures
Leadership Profile
Commercially driven with strong financial and strategic mindset
People-focused leader who inspires, coaches, and develops teams
Guest-centric with a passion for delivering exceptional experiences
Agile and resilient in a fast-paced, dynamic environment
Collaborative with the ability to influence across multiple stakeholders
Working Environment
Requires flexibility to work weekends, holidays, and varying hours
Operates in a fast-paced, guest-facing environment
May require occasional domestic or international travel
Merlin Values
We Care – Put guests and people at the heart of everything we do
Own Your Craft – Continuously improve and deliver excellence
Drive and Discover – Seek innovation and growth opportunities
Go Together – Collaborate to achieve shared success
Enjoy the Ride – Bring energy, positivity, and fun to the workplace
Benefits
Your Adventure Awaits!
At Merlin Entertainments North America, we believe in not just rewarding your work but enhancing your journey with an exhilarating array of benefits that go beyond the ordinary. Get ready for a ride of a lifetime as we unveil the extraordinary perks waiting for you!
? Your Benefits Odyssey Begins Here:
? Competitive Salary:
- Brace yourself for a salary that not only recognizes your talents but propels you to new heights.
?️ Generous PTO:
- Time off is your passport to recharge. Enjoy a generous PTO policy to explore, relax, and rejuvenate.
?⚕️ Affordable Health Plans:
- Dive into the comfort of affordable medical, vision, and dental plans that prioritize your well-being.
? Global Access Pass:
- Picture this – free entry to all Merlin attractions worldwide! Your golden ticket extends to family and friends, unlocking a world of wonder.
?️ Secure Your Future:
- Safeguard your legacy with company-paid life insurance – because we care about your peace of mind.
? Continued Growth:
- Joining Merlin isn't just a job; it's a thrilling expedition. Expect continuous growth in an exciting, global organization that values your journey.
Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/12132/general-manager/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834381883)
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
Location (Country-State-City) US-NJ-East Rutherford
Job ID 2026-12132
Employment Type Full-Time
Offer/Contract Type At Will (US Only)
Location Name SEA LIFE New Jersey