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The Director of Spa and Wellness will oversee Folklore, our brand-new spa that features a pool, 12 treatment rooms, massage therapists, aestheticians, spa coordinators, spa attendants, pool attendants, a bar, and retail space. This strategic leadership role is responsible for creating and implementing exceptional spa and wellness experiences that promote relaxation, health, and well-being. The Director will manage day-to-day operations and lead a dedicated team of professionals committed to providing outstanding service to all guests.

Primary Responsibilities:

Spa Development and Strategy:

• Develop and implement a comprehensive spa concept and wellness strategy that aligns with Whim Hospitality's brand and vision.

• Oversee the launch of Folklore, ensuring all facilities, treatments, and services are operational and meet industry standards.

• Operations Management:

• Manage daily operations of Folklore, including staffing, scheduling, and resource allocation to ensure smooth functioning.

• Maintain high standards of cleanliness, safety, and guest service in all areas of the spa, pool, and retail spaces.

• Team Leadership and Development:

• Recruit, train, and mentor a skilled team of massage therapists, estheticians, coordinators, and attendants.

• Foster a positive work environment that promotes teamwork, professional growth, and exceptional service delivery.

• Financial Management:

• Prepare and manage the spa budget, monitoring revenue, expenses, and profitability to achieve financial goals.

• Develop pricing strategies for treatments, services, and retail offerings, ensuring competitiveness and profitability.

• Guest Experience:

• Ensure a seamless and personalized guest experience from appointment booking to service completion and follow-up.

• Implement feedback mechanisms to monitor guest satisfaction and continuously improve services based on client input.

• Marketing and Promotion:

• Collaborate with the marketing team to design and execute promotional strategies for Folklore's services and offerings, including retail products.

• Coordinate events and special programs to draw in guests and promote wellness initiatives.

• Collaboration:

• Work closely with operations, sales, and event planning teams within Whim Hospitality to integrate wellness programs effectively.

• Build partnerships with local wellness practitioners and businesses to enhance service offerings and guest experiences.

• Compliance and Safety:

• Ensure compliance with health, safety, and industry regulations in all spa operations and services.

• Implement policies and procedures that promote a safe and healthy environment for both guests and staff.

• Education:

• • Bachelor’s degree in Business Management, Hospitality, Health Sciences, or a related field; certification in spa management or wellness preferred.

• Experience:

• • Minimum of 5 years of experience in spa management or wellness program development, with a strong background in luxury or resort environments.

• Skills:

• • Strong leadership and management skills, with a focus on talent development and delivering exceptional guest service.

• Excellent communication and interpersonal skills to effectively engage with guests, staff, and stakeholders.

• Proven ability to design and implement financial strategies, analyze performance, and manage budgets effectively.

• Knowledge:

• • Understanding of spa and wellness trends, treatments, and best practices, along with knowledge in retail management.

     

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